How to optimize an article for SEO and launch it to stardom

 It's okay not to get it the first time

 The world of positioning is very cruel. Millions and millions of articles are written every day. For every keyword, there are thousands of posts competing for the top positions in search engine results, sometimes hundreds of thousands.

 Therefore, it is increasingly unlikely that your post will reach the top positions by applying only the basic tricks. But since everything is needed, before explaining a more advanced technique step by step, we are going to review the most basic tricks so that you know how to position a blog article.

 As a reminder: the basics of SEO

• A good choice of topic and keywords. The topic must serve to solve doubts or resolve questions from your community. We will deal with keywords in detail later.

• A title with a length between 50 and 60 characters that includes your main keyword. It is not that it is a law, but the titles of this length are the ones that usually give the best results.

• The SEO title and meta description should also include your keyword, the more at the beginning, the better. The meta description also has to be written in a persuasive tone and include a call to action. Ideally, it should be between 140 and 155 characters.

• A 'regular ' URL, that is, with only the essentials: the keyword and a few more words to give it meaning. For example, the URL of this post will be how to optimize an article-for-SEO. We omit the rest of the title because “the stardom thing”, of course, will not help the position of the post.

• A good structure of headings, with a clear hierarchy: a single H1 or main title, subheadings or H2 that are necessary and then the h3, h4... depending on what you need.

• Attractive images related to your post and the keyword in the ALT text. Remember that the ALT text is the information that people with vision problems will have when they read your post, it is what a screen reader scans. If you stretch yourself a bit and describe the image by putting something other than the keyword (which we will later call Kw, for a keyword), the better.

• The links! Link to other posts or pages on your site and also some authority page that deals with the topic.

• That your priority when creating it is to be useful to the community. The objective of being useful is the best criterion that exists to determine the ideal length and the best content of the post.

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