What is SEO website promotion: SEO basics

What is SEO promotion? SEO-promotion of a website in search engines is suitable for most businesses that offer their products or services via the Internet. This is an effective way to get rooted in the search results for a long time and constantly increase the number of visitors.

In simple words, we will talk about what SEO is, as well as the main stages of optimization, in this article.

What is SEO website promotion?

SEO website promotion, what is it? The acronym stands for Search Engine Optimization. In simple words, SEO is a set of actions for internal and external optimization aimed at increasing the position of the site in search results.

High-quality professional SEO is not just building links or creating useful content. Website promotion requires work on it in a complex.

SEO is suitable for everyone who is going to or is already selling goods via the Internet, looking for clients, customers, partners, etc. It makes sense to promote the site if:

your product is in demand among a wide audience;
Does your company have online competitors?
the goods are allowed for sale at the legislative level;
Are you willing to wait at least a few months for results?
you are looking for relatively inexpensive website promotion systems that are effective and reliable in constantly attracting traffic;
you are ready to invest time and finances in your site, constantly develop and improve it;
you plan to stay in the market within your niche or expand over time.

How to start SEO website promotion

First of all, determine the purpose of SEO optimization and how its effectiveness will be measured. For example, SEO promotion may have the following goals:

bringing the site to the top of certain search queries;
increase in resource traffic;
increase in conversion;
improving the position of the site in the search in relation to the projects of competitors, etc.

Why SEO website promotion is beneficial

Investing in SEO promotion is a more profitable type of investment than ordering contextual advertising since context requires regular replenishment of the budget for significant amounts.

When using SEO after entering the TOP, you can reduce the cost of promotion by doing only regular creation of new high-quality content.

Search engine optimization has benefits such as:

low cost of an attracted client;
the lasting effect even after completion of promotional work;
greater trust from clients, who may feel that lower-quality projects need context than those that have taken first positions naturally;
reaching a large audience, etc.

Stages of search engine promotion

Niche analysis and competitor audit.

It is necessary to study sites of similar subjects that are in high positions. Pay attention to the structure, usability, number of donors, attendance, age, promotion in social networks. At this stage, you will learn which optimization methods are effective among your main competitors.

In parallel, it is necessary to analyze the niche as a whole. Where should you expect the maximum traffic from, what additional channels to use? To analyze competitors, you can use Similarweb and similar services.

2. Website technical audit.

If the resource already exists, you need to check its current state and evaluate the progress over the past period. A young site does not have an optimization history, so you need to connect it to web analytics tools (Google Analytics, Yandex. Metrica, Google Search Console, Yandex. Webmaster).

At this stage, you should analyze the current position of the site, the number of keywords used, traffic sources (if any).

3. Compilation of the semantic core.

Selection of the maximum number of relevant key phrases helps to increase the influx of visitors (traffic). There is no optimal number of keywords, they are selected individually for each project.

You can assemble the semantic core using Yandex Wordstat, Serpstat, Key Collector, and similar services.

4. Development of the site structure.

Depending on the built kernel, you need to create or update an existing structure. In this regard, new sections and catalog pages may be added. The " Clustering ”

" tool can help in creating the structure of the site. It will break the collected phrases into clusters under separate pages, categories, and sections. All that's left for you to do is a quick edit to "clean up" the result.

5. Filling pages with content.

It should be unique and as useful as possible for visitors. In addition, each page should be tailored for a specific key query or group of queries.

It is also important to add Title, Description meta tags, H1-H6 subheadings to each page and create compelling snippets. To do this, it is desirable to use micro-markup.

6. Internal linking.

If there is text and graphic content, it is necessary to add links leading to the internal pages of the site in order to increase the user's stay on the site and the depth of browsing.

7. External optimization.

At this stage, it is necessary to make a plan for gradually obtaining links from donor sites, which are preliminarily checked for authority.

Today, the rule “the more inbound links, the better” does not apply. In terms of external optimization, you must specify the names of sources, near-link text, and the number of links required for monthly promotion.

8. Promotion in social networks.

Creating groups and profiles, a video channel increases the awareness of your site, brand, product and indirectly helps in search engine promotion.

Conclusion:

In parallel with these actions, it is important to monitor new trends in promotion, study new tools, find out news in a thematic niche, and keep an eye on competitors. Regularly compile reports and monitor the progress of the site.

It is allowed to conduct experiments, tests, surveys among visitors. All of these actions will help bring the site to the top of the issue.