Top 7 Common Mistakes About SEO Website Optimization (Part 2)

Because of the coronavirus and the halt in public life, most companies have been forced to rethink their digital strategy. While the decline in traffic in physical stores was large, online shopping set new records. Consumers have embraced online shopping faster and to a greater extent than expected. But what do successful online stores use to increase their traffic? SEO optimization!

SEO is a process that is constantly changing, and if you don’t update your website regularly, you can get stuck quickly and progress stops.

As a result, common misconceptions about what SEO is and what its effects are. In this post, we will examine some of the biggest and most misconceptions associated with SEO optimization. Here are the 7 biggest mistakes about SEO optimization.

1. Google is the only search engine

When it comes to SEO, people tend to think only of Google. If you focus only on Google, you are missing out on a lot of potential traffic. You may be surprised at the fact that as many as 400,000,000 oz. 300,000,000 visitors a month use Bing or. Yahoo (October 2016).

While Google is truly the world’s leading search engine, there are specific markets that prefer certain search engines simply because of the different development of the local digital ecosystem.

If your company does most of the work on the Russian international market, it makes sense to optimize your site in addition to Google for the Yandex search engine, which comes with its own set of optimization preferences and various measures that you will need to include on your website.

2. SEO is for professionals only

The good news is that there are many really great online resources to help you learn best SEO practices, understand updates to Google’s algorithms, and tips for setting up your web presence properly. The web wants you to make the most of your online presence, so don’t let it scare you.

The secret lies in the fact that certain people like to make things mysterious, complicated, and expensive. It is often about protecting a job, business or raising prices. However, SEO optimization can be explained in clear language with measurable goals. Of course, there are technical elements to optimization that are a little more difficult, but you can learn these things or outsource them.

If you are now wondering where you can find the first source of information, we recommend our mega-blog: Website Optimization - to the first position in 19 steps, where you can find a great basis for your independent SEO activities.

3. On-page SEO is not important

Could you be more wrong? On-page SEO is the foundation from where you start. That is why IT is important. Just as you wouldn’t want to live in a house with weak foundations, so too do search engines dislike sites that have neglected their foundations. For example, a website that is optimized for mobile search is secure, fast, and has relevant meta tags is more likely to have a higher position in Google search results.

The ideal website should be super specific for a particular subject (keyword). This means including it, if possible, in the met address tag, URL, H1 address and mentioning it several times in your content (without exaggerating). The content must be unique and the page should contain links to other relevant content. Meta descriptions are your contact with customers in the Google search engine, so make them short, attractive and mention the right keyword in them that will be both optimized and sales-oriented.

4. SEO is a scam. trick

Spam and other traffic manipulation techniques to visit your site do not use SEO optimization, these two things need to be separated. These methods can increase traffic for a short time, but eventually, your site will sink in between search results, and as a result, your business will fail miserably.

SEO is a system of measures in which we try to adapt our web content and technologies to the preferred search engine systems (such as Google) in the long run, thus putting our website ahead of others.

10. Google will penalize me for using SEO and terminate my website

If you do not use an unwanted / banned strategy, do not overdo it with keywords, and do not use other similar methods, which are also avoided by most SEO companies, the risk is minimal.

Google does not deal with penalizing advertisers who break the rules. Stick to tried and tested practices and you will avoid most penalties. Otherwise, you will be quickly punished by Google's algorithms.

5. SEO results are instant

Website optimization is a notoriously whimsical and long-term process based on the gradual controlled growth of the web presence of an individual website. While some SEO measures on your website may be detected and rewarded virtually instantly (correct H1 layout, H2 H3… addresses, good metadata), this will still not guarantee long-term high keyword positions.

With good on-site optimization, you may be able to reach 25th place for an important keyword, but without regular page updates, offsite optimization, and algorithm monitoring from now on, you won’t progress.

How about buying links?

You can also try to buy a huge number of links (which we definitely do not recommend) and thus artificially gain positions in a very short time. This will only work for a good month because Google actively ignores pages with too fast growth and puts them in the so-called dump of the Internet, where the site is practically no longer able to improve its position.

6. SEO optimization is too expensive

We can certainly say that the number of visitors to your website will greatly increase if you optimize your site.

If you could increase the amount of online traffic from people looking for your product or service - how much would it cost you? How many of these people could become customers and how long would their loyalty to your brand last? Keep in mind that if you make it easier to find your site, it has a very significant impact on your business success.

Organic traffic can reduce your overall advertising costs. At Sputnik, we believe that finding a minimum budget for optimization may not be the best approach. We speak from our own experience.

7. One SEO strategy applies to everyone

We can quickly dispel this myth by looking at organic search results for your competitors.

When you examine their SEO strategy, you will find a combination of tactics used by each of the top-ranked sites. No two are completely alike and change every day.

From their on-page optimization to backlinks, meta descriptions, and social media platforms. Each website combines unique elements to achieve your SEO goals. And you will have to do the same for your website.

SUMMARY

There is always something new and unique happening in the business, which must be followed by your SEO optimization. Once you have successfully reached the first position in the search engine, you really should not relax and finish the job. This is just the first success that needs to be maintained. Users are constantly looking for new information, videos, and other forms of content. However, the competition is actively trying to replace you in the first position of the search engine.

We hope this blog has given you some new ideas and insights into SEO. The key concept in SEO is moderation. Some of the best SEO practices you can follow have been known for a long time, many of which are based on the use of common sense. Search engines reward well-structured and relevant content. Follow these principles when optimizing your website, and you'll be well on your way to getting better search engine rankings and consequently more targeted traffic and conversions.