Top 5 Common Mistakes About SEO Website Optimization (Part 1)

Because of the coronavirus and the halt in public life, most companies have been forced to rethink their digital strategy. While the decline in traffic in physical stores was large, online shopping set new records. Consumers have embraced online shopping faster and to a greater extent than expected. But what do successful online stores use to increase their traffic? SEO optimization!

Why do we do optimization?

Website optimization can be challenging to learn and implement. However, it is one of the most important skills you need to master and master if you plan to increase the traffic of your online store or make your business more visible online. The goal of optimization is to improve the visibility of your site with higher search engine rankings, such as Google. This way, more people will notice your site, visit it, and access your content.

SEO is a process that is constantly changing, and if you don’t update your website regularly, you can get stuck quickly and progress stops.

As a result, common misconceptions about what SEO is and what its effects are. In this post, we will examine some of the biggest and most misconceptions associated with SEO optimization. Here are the 5 biggest mistakes about SEO optimization.

1. Only keywords and links are important in SEO

Keywords and links are definitely important, but you'll be disappointed with optimization results if you rely on them alone. The way you search is constantly changing and SEO covers more factors than just keywords and links.

If you focus your efforts on other factors, such as website structure and technical page optimization, you will achieve the results you want, along with keywords and links. An important part of optimization is on-site optimization and off-site optimization and their elements (content, HTML, security, links, etc.).

Excessive saturation of SEO articles with keywords is an old technique that no longer works. The metrics of Google’s algorithm are not fully known, but it is in principle clear what works and what doesn’t. It is advisable to review performance indicators for your industry, competitors, and currently top positions. Dozens of factors usually affect search engine rankings, and keywords are just one of them.

2. Quantity before quality

The mindset that you need to create as many posts for your blog as possible is wrong. As search engine algorithms get smarter, they recognize and reward quality content above its frequency.

You will achieve much better results if you write fewer SEO articles and these are of better quality than more articles of questionable quality. Both search engines and users will reward you for quality.

3. What counts are search engine rankings

So, you have managed to gain an excellent ranking with your SEO practices, and there are no expected results. Your SEO ranking still needs to be linked to other factors such as audience relevance and website traffic to see the first results of your return on investment.

Try to ignore search engine rankings and measure these four indicators of your SEO practices

growth of organic transport,
growth of organic traffic due to keyword search,
growth of conversions from organic transport,
growth in conversions from organic traffic due to keyword search.

Analyzing these indicators will give you a better insight into how to optimize the website below and where you can improve the content of the website to make it more attractive to Google search engines and consequently search engines.

4. Content marketing has replaced SEO

Search engines recognize and reward quality content, giving it priority over some outdated SEO practices. So many get the impression that optimization is dying out. SEO optimization is NOT extinct but intertwined with content marketing. Quality content is needed to attract consumers, but SEO is still needed to get consumers to that content.

Think of a new company that creates great content. This is a step in the right direction, but without optimization, no one will find it if they can’t find its site.

SEO is a prerequisite for being noticed at this point. Content marketing, on the other hand, improves your conversion and maximizes traffic revenue from optimization.

5. SEO is a one-time act

As with other process actions, you should not rest on your laurels in SEO optimization. When you get to the top of the search results, you need to maintain your position with the same practices as you got there, while following new SEO trends. Once you achieve the desired results with SEO optimization, you need to actively and consistently strive to maintain your place in search engine results.

When it comes to SEO, always think long-term. Consider monthly checks on your SEO strategy and make changes as needed. Regularly monitor your positions, monitor the positions of your competition, and try to be the first to optimize for keywords in new trends emerging within your business direction.

Keep up with SEO practices

The advancement of digital technologies dictates that most of your customers now come to your site via mobile phone. This means that you will also have to take care of optimization for displays on mobile devices and tablets.

The first is that Google will rank your page differently in search results based on mobile search or classic computer search, so pay attention to these differences and try to optimize your page with priority on the mobile display.