What is SEO? How does it work?
This article is only for you if you want to know about “What is SEO?” in detail. Every blogger desire that whatever blog post he writes, more and more people read it, a lot of traffic will come to it so that the income also increases.
But the question comes from, where will more traffic come?
So, the answer is Search Engines.
Because 90% of people use search engines to find anything on the Internet, the most used search engine is Google.
Now imagine that you have published some content in your blog or website, and if someone searches the information related to the same content on Google and the link of your website comes at the top of the result page, then what will happen?
Absolutely, people will click on it… and the traffic will increase.
But the question still arises of how this will happen
There are two ways to make this work:
# Search Engine Marketing (SEM)
# Search Engine Optimization (SEO)
Where SEM means paid marketing, we can advertise by paying to Google. But SEO is such a way to get traffic organically without paying Google.
Today in this article, we will only talk about SEO and know in detail what SEO is?
Before knowing about Search Engine Optimization, you should have information about how a search engine works, for which detailed article: What is a search engine? How many types are there? How does this work?
Do read.
What is SEO? What is Search Engine Optimization?
The full form of SEO is "Search Engine Optimization." This is a technique by which we can optimize the content of our website or blog and rank it on the top position for a keyword on the search engine.
SEO is a process by which we can optimize the content of our website/blog and bring it to the top of the search engine result so that we can get maximum visitors.
To bring a blog or website to the first page in Google's SERP (Search Engine Result Page), many things must be taken care of, and hard work must be done.
For a new blogger, this process also takes time, so you must be patient.
Why is it important to rank on the first page in Google?
Every blogger tries to make his blog post visible on the first page of Google. This is because most people prefer to visit the website that comes on the first page.
According to research, about 94% of clicks come on the first page of Google.
In such a situation, every business also tries to come to the first page in the SERP to overtake its competitor. That's why it is important to know what SEO is?
If you are a Blogger, then you must know that millions of blog posts are published on the Internet every day, but only a few of those posts can rank at the top on search engines.
This is because the algorithm of search engines like Google checks many things before the ranking and then decides which post will rank on which keyword and in which position it will appear.
It is always the endeavor of Google that it should always show quality content on the first page, for this many ranking factors, i.e., rules have been set.
Through Search Engine Optimization, we can follow these rules.
Suppose you are writing a post whose title is "What is search engine optimization?" Now you can find it by searching on Google…
You can see that the information related to that keyword is already present on 24,70,00,000 pages. Now leaving all these behinds, if you want to come to the top, this work is impossible without SEO.
Yes, you can also write articles on such keywords with no competition, but if your article is not SEO optimized, then tomorrow, someone else will overtake you by writing a post on the same topic. That is why it is essential to know about SEO and its techniques.
How does SEO work?
You have come to know the basic information of what SEO is; now you may have a question about how SEO works? So, to understand this, we must understand the search engine, what type of content it shows at the top position in SERP?
It is the effort of Google and other search engines to provide the most accurate and accurate information to their users.
It searches websites related to that information and provides a ranking based on quality and credibility through its algorithm.
It is our endeavor through SEO techniques that we can improve the quality and credibility of our website.
What are the types of SEO? (Types of SEO)
There are mainly 4 types of Search Engine Optimization:
#On-Page SEO
#Off-Page SEO
#Technical SEO
These three are very important for website ranking.
Let us understand about them in a little detail:
What is On-Page SEO?
In On-Page SEO, we optimize the content of our website or blog. This is a common way we optimize our blog posts.
For this, we must do mainly 3 things:
#Doing Keyword Research
#Creating Content
#Keyword Optimization
#Doing Keyword Research
Whenever we write articles on our blog, we find such keywords that are searched more on Google and can be ranked on it.
It is important to do this because if we write an article without keyword research, there is very little chance of it being ranked.
Many tools are used for keyword research, such as:
#Google Keyword Planner
#Ahref
#SEMrush
#Uber suggest etc.
With the help of these tools, the traffic and competition of any keyword can be seen. Although it is not 100% accurate, it can be guessed.
#Creating Content
After getting the target keyword, the next step is to create content, i.e., write a post. While creating content, you must take care of its quality; you must put only those things that your audience wants to read.
#Keyword Optimization
In this step, we must put our target keywords in the right place to optimize our content for those keywords. We must optimize by putting keywords in the title, heading, tags, URL structure, etc., in the right way.
What is Off-Page SEO?
As the name suggests, we use some such SEO techniques that will boost the ranking of our website.
What is Technical SEO?
Your website is good-looking, you have put good content, but still, you may need to optimize your site.
In Technical SEO, we work on the site's backend and try to improve the user experience (UX). For this, we must pay attention to some things given below:
Page speed: The loading speed of your blog/website should be good; otherwise, the user will close your site and go somewhere else, and this will give a negative signal to Google, which can lead to a downranking. You can check site speed with Google Page Speed Insights.
Mobile-Friendly Site: Your site should be well visible on mobile; for this, you should use a responsive website theme.
Use HTTPS: This is a secure protocol; by default, the site runs on HTTP, which is not secure. For this, you must install SSL. You can read about this in detail in another article, “What is HTTPS.”
Robot.txt file: This type of file contains some codes that tell the search engines which pages to crawl and which not to. This also requires careful attention.
So, these were some points that need to be noted in technical SEO.
You must have understood what SEO is. If you have a website or a blogger, you must learn about SEO if you want to get free traffic from search engines on your site. Nowadays, big companies spend a lot of money on SEO experts and digital marketing to boost the search ranking of their websites. If you want to make a career in this field, you must learn all these techniques closely.
Today we learn about What is SEO? We have told many things about SEO in this article so that what SEO is can be understood. We will continue to discuss this topic in the future also. We hope you like this information. Do leave your opinion about this in the comment box below.
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