Despite the industry's longstanding reputation for price and effectiveness, a lot has changed since the introduction of new technology. New opportunities for development and innovation have been made possible by the rise of electric and connected cars. With major manufacturers investing extensively in R&D, the government's goal for a sustainable future has also fueled the expansion of EVs in the nation.
The use of machine learning (ML) and artificial intelligence (AI) has also revolutionized the sector, with businesses adopting data analytics to streamline their operations.The emergence of the Internet of Things (IoT) has also sparked the creation of linked cars, which enable users to view real-time data and remotely operate their vehicles.
Here are the top five trends now influencing the Indian automobile sector:
1. ADAS
Indian automakers have recently begun to offer advanced driver assistance systems (ADAS) on their cars. While just a handful of vehicles had it up until recently, we have already seen it on the new Honda City, Tata Harrier, and Safari Red Dark Edition. The upcoming Hyundai Verna's new generation will also have ADAs characteristics. If the necessary infrastructure is in place, ADAS technology's lane departure warning, automatic emergency braking, and adaptive cruise control functions can improve driving safety and convenience.
2. IoT
The Internet of Things (IoT) enables a variety of services, including remote vehicle monitoring, predictive maintenance, and real-time traffic updates, by allowing vehicles to connect to the internet and exchange data with other devices. The desire for convenient and connected automobiles is on the rise, and automakers are becoming more conscious of the advantages of IoT technology for boosting vehicle performance and enhancing the overall driving experience. Every automobile in the nation has an internet connection option. You may download connected car apps from mass producers like iRA from Tata Motors, UVO from Kia, BlueLink from Hyundai, and iSmart from MG in addition to those from luxury automakers like Mercedes-Benz, which offers the Mercedes Me app.
3. Safety
India will begin rolling out Bharat NCAP on April 1, 2023, which is in less than two weeks. Indian consumers are demanding safer vehicles as they become more conscious of the value of safety, which has prompted manufacturers to prioritize safety equipment like airbags, anti-lock brake systems, and electronic stability control. In order to appeal to India's safety-conscious car purchasers, car makers there are boosting their focus on safety and raising their NCAP (New Car Assessment Program) ratings. The NCAP ratings assess a vehicle's ability to protect its occupants from frontal, side, and pedestrian collisions during a variety of crash tests.
4. Electrical power
By 2030, the Indian government wants 30% of vehicles to be electric, which has spurred automakers to invest in EV technology. The development and manufacture of electric vehicles in India has also been aided by the availability of government subsidies and incentives for EVs. Until a few years ago, there were just a few EV models available; today, practically every sector has at least one EV model. The Tata Tiago EV and other affordable hatchbacks make electric vehicles accessible to the general public. More expensive models like the Porsche Taycan and Mercedes-AMG EQS 53 4Matic are also available. Indian customers now have more options to select from and can help create a greener future by using sustainable transportation as EV availability grows.
5. Online shopping
Even if few Indian manufacturers openly discuss the expansion of internet retail, it is undoubtedly on the rise. Soon, you won't need to visit a real dealership to buy a car. For instance, Ola doesn't have any physical showrooms in the two-wheeler sector. However, you may see the S1 wandering around the entire nation. Online marketplaces provide a variety of automotive products, including spare parts, accessories, and even complete vehicles, while automakers and dealerships offer online booking and purchase choices. More customers are choosing contactless transactions as online retail continues to grow as a result of the COVID-19 pandemic.
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