Want to know the various ways of free blog promotion?
You can write and post great content, attractive infographics and meaningful images on your website, but if no one finds your blog on the web or if your hard work does not reach the audience, then it can demotivate.
There are close to 600 million blog sites on the web and everyday? its sky rocketing.
In such a crowded market, how to keep your head out of the water.
Though the competition is very high, still if you can write good engaging contents for the audience consistently and a make out a blog promotion strategy , there is a very good chance that your blog website will start attracting people with time.
There are various ways to promote a blog for free, it can be a paid promotion or free one.
In today’s post, I shall talk about the free blog promotion ideas, which will help beginners and as well as intermediate bloggers also to promote their blogs.
Optimize your site well to give readers an enjoyable experience. Making sure that your site loads faster and performs well is Google’s one of the top priority web fundamentals.
If you keep your house messy and unclean, there is a great chance that most of your neighbors will turn away to visit your home. In contrast, if you keep your house clean and decorative, people would love to come.
The same is the case with your site. If you keep it clean and present your audience with an enjoyable reading experience, your readers will always come back.
So, when I say website optimization, I mean you should take care of the following parameters to keep your site optimized.
The first step for website optimization is to select a quality host provider. All your website’s data are going to be hosted on their server and as you are going to stick with your host provider for a pretty long time, so it’s always a better idea to select a good host provider at the beginning itself.
You will get good customer support working 24/7, a fast optimized website, free SSL for security, an unlimited database and many more. Most of the hosting providers nowadays have most of these features.
A2 Hosting, Site ground, Bluehost, apx hosting etc. are some well known hosting providers in the market. I also recommend if you can afford to go for managed hosting for a higher speed and secured website.
This is one more important feature of a fast loading website. There are hundreds of free and paid themes. Basically, the theme which has better coding and scripts will be more efficient. This means a lightweight theme will give you the desired results of fast loading.
WordPress themes such as Generate press, Astra, Genesis, Ocean WP, Div are well known for their fast loading features. Most of these themes have both free and paid versions. You can start with a free theme initially and when your website traffic grows try to go for a paid version.
Your WordPress website pages are dynamic. Every time a visitor visits a post, your pages are dynamically built. There are a number of steps that takes place in the background of your website, which inevitably affects your site loading time.
A WordPress caching plugin gets rid of this issue. The plugin duplicates the pages and shows them to the visitor rather than every time creating the original pages. It can increase your site’s speed by 2x to 5x.
You can go with W3 total cache or WP rocket as WordPress caching plugin.
To bring traffic to your blog, the first thing you need to confirm is that your blog post or article is searchable or findable by Google or any other search engine. Until and unless search engines like Google don’t crawl your site pages via a .txt, file your site is not going to be successful.
Email marketing is one of the best ways to promote your blog post. For collecting email IDs, you should have a subscribed my blog tab on your site and also a pop-up when the reader tends to move away from your blog.
Offer your readers a lead magnet in exchange for their email IDs. A lead magnet can be an informational brochure, e-book, informational graphic document, catchy images, formats, Excel sheets anything in your niche which people will love to have.
This method is a proven way which immensely helps to build your brand along with email list.
Once you are ready with a good email list, start to be in constant contact with your readers at least weekly once through mail. When you publish a new blog post or organize a webinar, your subscribers shall be the first ones to know about that through your mail.
You can promote a product using your email list. And study shows that email campaign gives far better results in product promotion compared to any other campaigning.
Your subscribers are significant source of sharing your content and spreading your word.
A McKinsey report shows that email marketing can be effective as high as 40x compared to social media for new acquisitions.
Try to optimize your content as much as possible. WordPress along with some additional plugins has a lot of On-page SEO options to make your content stand out.
I use a free plugin, Yoast SEO in my blog. This plugin nicely helps me to optimize my content for On-page SEO.
Yoast SEO will prompt you by giving instructions to optimize your content and its readability too. The plugin indicates the following at the end of the WordPress editor page.
You must be logged in to post a comment.