Day 3
Subject: [first name]: What type of group should you start?
Hey [first name]!
There are lots of different types of Facebook Group, and we're going to talk about them in today's installment. The type of group you start is largely going to depend on what your overall strategy – like we discussed yesterday.
There are three different types of group:
Public, Closed and Secret.
Anyone can join a public group, and everyone can see the group posts. If you want to build a Facebook group community around a certain topic or event, a public group may be the way to do it. The downside to all this, sadly, is that public groups tend to attract people who join simply to spam their own content all over the place and/or post links to the site etc. You'll have a much harder job administering a public group than one of the other types.
The most popular type of group for business is a Closed Group. Anyone can join this type of group, but you have to apply to become a member and be accepted by the group administrator. Only members are able to see group posts. This is useful because you can share information with interested parties, but not with the entire world (or your competitors).
Finally, there are Secret Groups. In this type of group, only members can see group posts and the group can’t be found in a search. Membership is by invitation only. Secret groups are for very specific members and are often centralized around a service you provide, like high-level coaching. You can even charge a fee to join your group.
It's important that you decide right from the get-go what type of group yours is going to be, as it's difficult to change things later.
Talk soon!
[Your Name]
PS. I devote an entire chapter of my Facebook Groups manual to setting up your group, and I talk you, step-by-step, through the entire process. Get your copy now from [link to sales page].
Subject: This is very important, [first name].
Hi [first name],
There's one thing you must understand about Facebook Groups: They're not a sales forum.
This is very important.
You shouldn't use Facebook Groups for blatant self-promotion. Nobody likes to be “sold” to, and nobody is going to spend time in your group if all you're going to do is try and persuade them to part with their cash.
That doesn't mean you can't promote yourself, you just have to be subtle.
The best way is to establish yourself as an authority in your niche – this is particularly true if you provide a service or sell information products. That way, people can approach YOU for specific advice or services (which you can charge for), or to discover how they can purchase one of your products. This is much more effective than you approaching THEM and trying to convince them to buy something they may not think they need.
You can also offer exclusive rewards and prizes to your members. This helps to get them involved and builds a community. This gets to the heart of what groups are all about.
Collins online dictionary defines a group thus:
“A group is a set of people who have the same interests or aims, and who organize themselves to work or act together.”
So your Facebook Group isn't just about you; it's about ALL the members. It's not just about the products or services that you offer, either. For that reason, it's best not to answer every post yourself. Instead, let other members participate and have their input, too. This has the useful advantage of allowing you to gauge what your members interests' are, and to adapt your offer – or even create a new product or start a new service – based on what people are talking about. A win:win situation for everybody.
Warmly,
[Your Name]
PS. There's more information in my guide to Facebook Groups. Get your copy now from [link to sales page].
My previous article link is below :
https://paidforarticles.in/how-can-i-earn-from-facebook-part-1-594187
You must be logged in to post a comment.