Day 1
Subject: [first name]: Thanks for signing up!
Dear [first name],
Thanks for signing up to this short e-course on marketing via Facebook Groups. Over the coming days, I'm going to be sending you a LOT of information; be sure to check your inbox every day and to mark my messages as “important”. You might also want to set some time aside each day to read my messages and act on the information they contain. Specifically, we're going to talk about:
Why you should start a Facebook Group
The different types of Facebook Group
Some does and don't
How to get new members
And a lot more besides!
Of course, if you want to get a head start on all this, I've put together a no-holes-barred manual that explains everything in detail. You can read all about it here [link to sales page].
Of course, the biggest question is: What are Facebook Groups, and why should you care?
Basically, Facebook Groups are an area of Facebook where you provide a space to communicate about shared interests with specific people. This is extremely valuable because you're capturing peoples' interest, but groups can also have a huge impact when used as part of your brand marketing strategy.
Facebook's groups are very different from Facebook Pages
Anyone can access your Facebook Page. It's your (or your business's) public profile.
Facebook's groups, on the other hand, are where businesses can help people learn and share ideas about their products and services. When you center a group around your brand—whether it’s part of a subscription service or not— you can build a community around it. This makes your brand and products even more valuable to your customers. After all: what’s better than getting a group of people together who love to talk about you and your products?
Sincerely,
[Your Name]
PS. Before you rush out and start a Facebook Group, be sure to check out tomorrow's e-mail, where I'll talk about the reasons to start a Group. It's important to get this right from the start – otherwise you're guaranteed to fail. Be sure to check your inbox tomorrow.
Day 2
Subject: Why start a Facebook Group, [first name]? Hi [first name], There are many reasons to start a Facebook Group; however, it takes time and effort to start, run and administer a Group. Your time is valuable, so it's important to get your Facebook group strategy right. What do you want to get out of this Facebook Group at the end of the day? Some of the most popular reasons to start a Facebook Group are: Brand awareness. Facebook Groups are a great way to draw in people who are not aware of your brand or the products you offer. The information you provide here can help to influence buying decisions. Establish authority. One way to become regarded as an expert in your field is to give away lots of advice for free. This is particularly important if you provide a service or an information-based product. Facebook groups provide you with the ability to do just that. Create a topic-based community.
This is the big one, and probably the most powerful reason to start a Facebook Group. When you deepen your connection with people who are already customers, and encourage them to interact more with your brand, not only are they more likely to buy more from you, but they'll also bring in their own friends and encourage them to become customers, too. Whatever you do, check out the competition first! You don't want to re-invent the wheel. You need to ensure that YOUR group offers potential members something different; something they can't get elsewhere. Also, bear in mind that Facebook Groups are not suitable for every type of business. They are more usable in a business to consumer model than they are in a business to business one. Warmly, [Your Name] PS. I go into more detail in my guide to Facebook Groups. Find out more here [link to sales page].
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