By definition, a brand extension (product or service) should offer a different benefit and/or attract another market or market segment...
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Brands are an extremely vital element in your product and corporate value proposition. With communications so pervasive today, corporate branding...
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Why do people buy your product? If you stack up enough benefits to outweigh the costs of purchasing it, do...
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The most common mistake people make when self-publishing their books is to ignore marketing until it is too late.
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What is a blog, you ask? Short for “Web Log,” it’s an increasingly popular way to self-publish online. You...
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It’s easy to feel overwhelmed by marketing. First, there’s so much to learn: What works? What’s a waste of your...
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One of the reasons that professionals resist choosing a market niche is that they confuse niche and offer. Think of...
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