There you go,That blank screen with a small flashing line. And it all sounds like normal. Jake's Bakery will supply the best cakes in the region. (Y yawning.) I researched the industry and found that it has no evidence. (Zamula.) We met to build a really good business. (Yawn.) It's like, "Hey, what's your sign?" Everyone knows why everyone is here, but can I come up with a better opening line?
Even the most successful writers find a screen-it is blank. To help you get back on track, here are some tips to help you get started on your business plan.
- Your competitors' websites. Seriously. Someone has put a lot of time and effort into those websites. What are the headlines? Is there a refined rendering of the phrase that you can re-translate into your business plan concept?
- Industrial ads. Who better to put on your side the Madison Avenue advertising executives? Real experts were working here. They have had to break down the main ideas into a few lines, a few catchy sentences. Read your industry publications for valuable information on their pages.
- Your moment of “Eureka!”. When do you know, you just know that a business is going to become a reality? When did you hold the power of vision? Take that time and write it down. It might catch an investor or two, too.
- Video of your favorite jokes. There may not be good lines to use, but you will be amazed at how laughter liberates your creative nature.
- Blind typing. A friend swears that this works, though I have not yet used it successfully. Close your eyes, or just close the monitor on your computer. Then start typing. Type for about ten minutes, anything and everything you can think of for your business. After ten minutes, look at it. What did you write about that you thought was so important that you had to write it down? If it was so important, chances are you get your important point.
- Tell the story. Hold on to your favorite aunt or uncle, or just think about them, and tell them the "story" of your business. What you tell them is probably what you need to tell the investor.
- Skip the introduction. Sometimes the first part is written better at the end. Go to biographicals or industry information, or finance. Walk where you feel a strong pull. The most attractive place is probably the area you need to advertise the most anyway.
- Meditate. For those with experience in visual meditation, visualize the completed business plan ahead of you. Open it and see what it is. (I would not recommend this for beginners to meditate.)
- Shift to disaster mode. Imagine a disaster of some kind, perhaps a hurricane or an earthquake. If you could save just one piece of your business, what would you save? If it's your copyright, that's probably the most important part. If it is your Marketing Director, so be it. Whatever the case, decide why the clip is so important - this could be what your introduction should focus on. There is no right or wrong way to start. There is only your way. Each business plan gets its own written approach. Yours also is there.
Your Business Plan: Top 9 Places To Look For A Great Opening Line
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