Xiaomi has been criticized by critics for redesigning the company logo and people making memes and jokes about it on social media. The Chinese smartphone company has spent 3 thousand and thousands of dollars. The new Xiaomi logo is incredibly similar to the one company has been using since its birth in 2010.
The new logo, which is a "squircle" form was unveiled at the launch of the company's electric car program, which was rumored a long time ago, with folding smartphones.
The new logo has no sharp edges and is replaced by circular lines. The company's chief executive Lei Jun said the new logo would represent a new image of the company.
Xiaomi wanted a new logo design from 2017. The artistic director of the Japanese company Muji, a well-known Kenyan designer Hara has been appointed to this role. “Finally, the design moved us,” says Lei. The estimated cost of the new logo is 2 million yuan (US $ 305,000). The price has not been confirmed by the company yet. The new logo and the time it has taken to complete it has been widely criticized.
"I think Boss Lei has been deceived," said a Weibo user who gained nearly 4,000 likes. "I suggest that Xiaomi call the police."
"I can do this for 20,000 yuan," he said. "Or 2,000." A few more comments from the Weibo user under the new company post logo. Xiaomi did not respond to comments.
Xiaomi is China's largest smartphone company. It passed Huawei Technology Co in the fourth quarter due to US sanctions on communications equipment. Xiaomi is now at the top after 2016 when other giants like Huawei, Vivo, and Oppo overthrow it. was
Even this top position does not make the company attractive because of the patriotic feelings connected to Huawei during US-China war-torn times.
Lei said people may not get the idea for the new design at first. “Are you disappointed with this logo, just to make our first logo round?” he asks.
Lei wrote an article on his official WeChat account. “I think a lot of people will say,‘ That’s it? That took three years? '”. Lei appreciates the new design and sees it as a true symbol of the company's "inner spirit and qualities".
A 5 minute Kenya Hara explanation video was played at this event. He said he came up with a new shape that combines two circular and square circles after learning more about the shape and use of arithmetic. The perfect balance between the two shapes and the typography "mi" was changed depending on the curves used in the construction.
Lei told the audience that point inspired by Hara's description that the logo "thinks of Eastern philosophy".
Many people think that the story behind the logo is very important. Some say that hiring Hara for the job was controversial and made headlines on the internet. The actual design is not important; Significantly, the revelation of this new logo has brought more attention to Xiaomi with viral conversations around the world.
The actual design is not important; Significantly, the revelation of this new logo has brought more attention to Xiaomi with viral conversations around the world.
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