No feeling is similar to the sound of our favorite music that lifts us out of depression and makes the otherwise horrible day a beautiful one. However, like any other industry, the world of music has also witnessed a revolution with technology taking up the center stage. AI composers, holographic artists, streamlined streaming, VR music videos, and pay-to-play gave new avenues and mediums to artists to connect with their audience.
Indian lyricist and National Award winner Swanand Kirkire says that technology has impacted the music industry in a big way. “With the change of technology, so many good things have also come in the music, for example, good sounds have come, and music-making has become so easy,” he told Firstpost and pointed out that yes, it has also taken away the charm of sitting together and creating music.Music-making has become an isolated process. Earlier everyone used to sit together and make music but having said that, things change with time. We have to understand and see how technology has eased down the process of music-making,” he added.
Singer Sona Mohapatra, who is excited for the release of her new documentary 'Shut Up Sona' on ZEE5 that chronicles her journey not only as a woman standing up for her rights but also as an artist who simply wants to sing without a muzzle, says that Technology has democratized the creative and production process.This has liberated artists, content creators and record labels in small towns and regional music have made the most of it,” she told Firstpost.
However, for her, the downside is that “for new artists and those who don’t want to pay through their nose for promotion, the process of getting discovered has gotten even tougher than before.”Music streaming platforms like Spotify & Apple Music are doing their bit by promoting playlists featuring independent artists, but the mainstream still has a stranglehold on the eyes and ears,” she said.
Popular Singer Aastha Gill who has given hit tracks like ‘Buzz’, ‘Naagin’, ‘DJ Wale Babu’, and has now collaborated with rapper Bali for her next dance track titled ‘ Balma’ that will release soon by Warner Music India, says that with innovations, comes both positives and negatives.
"Everything is more accessible now, and the playground for musicians, and artists have become bigger. Also, a lot of samples are digitally made and that’s how the sound is evolving and we get to hear new sounds every 6 months or 3 months which is a great thing,” she told Firstpost.
Having said that, she says that the authenticity of Indian cultural music has deteriorated a little because of that innovation. “A lot of musicians and artists have become dependent on this technology which is not a good thing and the authenticity has gone down the drain,” she adFor Delhi-based rapper, and music producer Bali, Technology has helped music reach a wider audience but with that, the shelf life of every track has been drastically reduced.
Some agree that the intervention of technology in the music industry has given a platform to a lot of homegrown artists who were otherwise looking for the right platforms.
“Right now music and art have become so handy that they can travel easily and hence the experiments are happening. Now you have a choice among so many artists whom you can support,” said Indian pop singer King, whose first track in 2015 has clocked up over 120 million audio streams.
“There was a time when making music was costly and there was a completely different analog for that but now everything is digital so yes it’s good for aspiring artists who are looking for platforms,” he said
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