WIN WORLD SURVEY (WWS) UNCOVERS WHAT PEOPLE REALLY THINK ABOUT THEIR HEALTH

Health in general

  • A surprisingly low 4% believe that they are unhealthy
  • A further 19% believe that they are somewhat unhealthy
  • 76% of people believe that they are very healthy (16%) or healthy (60%)
  • The % of people who believe that they are very healthy drops from 33% (of people under 18 yrs) to 10% of people over 65 yrs
  • The % of people who believe that they are unhealthy increases from 2% of people under 18 yrs to 7% of people over 65 yrs
  • The region with the highest net positive health score is Africa (64% net) and the lowest is MENA (42% net)

Aspects of Health

  • Being healthy corresponds well with perceived levels of fitness, weight and mood/stress
  • 68% of people believe that they are fit including 15% who believe that they are very fit
  • 66% believe that their weight is either very good (17%) or good (49%). Only 7% believe that their weight is very poor
  • 79% believe their mood/stress is either very good (23%) or good (56%).        

 

 

Health and Behavior

- This survey explored the relationship between perceived health levels and 11

health related behaviors, with some surprising results:

o Smoking incidence (very often/fairly often) is 18% or above for all

perceived levels of health. However, the least healthy have the highest

incidence (27%)

o Drinking alcohol has similar incidence for all health levels with the

healthiest having a slightly higher incidence

o The countries with the highest perceived incidence of drinking

frequently (very often/fairly often) are Japan (49%) and Mexico (48%)

o Of the proactive health behaviors explored, the highest incidence (very

often/fairly often) is exercise (37%), avoiding products that cause

allergies (30%), taking vitamin supplements (25%)

o The lowest incidence of proactive health behaviors is practicing

mindfulness techniques (14%), going on a diet (15%) and purchasing diet

or health products (16%)

o 79% of all people interviewed are taking medicines prescribed by a

doctor. As would be expected, people who perceive that they are

“unhealthy” or “somewhat unhealthy” are taking prescribed medicines

at high frequencies

o Suffering from some levels of stress is experienced by the vast majority

of people (86%). 30% suffer from stress at high frequencies (very

often/fairly often). The people who are unhealthy suffer from stress

most often (54%)

o Sleeping well is correlated with perceived health. 3% of people

interviewed never sleep well and 32% of people only sleep well

sometimes or occasionally.

 

COMMENTARY

Health in general

With News headlines such as “Today’s adult generations are less healthy than their

predecessors”*, “Today’s adults 15 years ‘older’ than their parents”** it is surprising

to learn in the 2018 WIN World Survey (WWS) that the vast majority of people (76%)

around the world believe that they are healthy. Only 4% believe that they are

unhealthy, although 19% believe that they are somewhat unhealthy.

This large perceptual gap between how healthy people feel and objective measures

of health risk factors may explain the challenge health authorities have in changing

behaviors.

The perceived healthiness is similar by gender. There is a slightly higher % of males

who perceive that they are very healthy and a slightly higher % of females who

perceive that they are somewhat unhealthy.

1% don’t know

The perceived level of healthiness changes with age. The level that changes most

noticeably is the “Very Healthy”. This level reduces from 33% when under 18 years to

10% when over 65 years.

16% 18% 15%

60% 59% 60%

19% 18% 20%

4% 4% 4%

Total MALE FEMALE

Perceived healthiness by gender

VERY HEALTHY HEALTHY SOMEWHAT UNHEALTHY UNHEALTHY

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