However, the creators can view the dislike counts in YouTube Studio.
Creators will still be able to find their exact dislike counts in YouTube Studio, along with other existing metrics, if they would like to understand how their content is performing.
“We are making the dislike counts private across YouTube, but the dislike button is not going away. This change will start gradually rolling out today,” the firm said in a statement.
Viewers can still dislike videos to tune their recommendations and privately share feedback with creators.
“We heard during the experiment that some of you have used the public dislike count to help decide whether to watch a video,” the firm added.
With this, YouTube is trying to create an inclusive and respectful environment where creators have the opportunity to succeed and feel safe to express themselves. This is just one of many steps the brand is taking to continue to protect creators from harassment.
YouTube has also started rolling out a redesignated “New to you” tab on its platform to enable users to explore content that is not a part of usual recommendations that show up on the home feed.
The new tab is available on the YouTube homepage across mobile, desktop and TV devices.
“We are excited to share more details about ‘New to you’ – a feature helping you discover new creators and fresh content, beyond the recommended videos you normally see. ‘New to you’ is now available on the YouTube homepage across mobile, desktop, and TV devices,” the company said in a statement.
The feature is expected to help creators reach new audiences by targeting those who would be most interested in their content but would not have discovered it.
Netflix’s South Korean sensation ‘Squid Game’ has eclipsed HBO’s juggernaut ‘Game of Thrones’ on YouTube, attracting a staggering 17 billion views across a spectrum of long- and short-form videos, according to the content analytics firm Voile.
The viewership comes from numerous types of video content, including official trailers and clips from the series, fan recreations of iconic moments, real-world challenges inspired by the plot, and even narration of user-generated video games based on the property (found on services like Roblox), reports ‘Variety’.
“In 10 years looking at YouTube, we’ve never seen anything quite like this,” Jared Naylor, Voile’s vice president for audience development, told ‘Variety’. The company identifies and analyses how intellectual property is shared and co-opted in the digital space.
Voile estimates that the 17 billion views have come from 129,000 uploaded videos, including traditional long-form YouTube clips and their recently-launched TikTok competitor YouTube Shorts. Those videos also count 533 million engagements (likes, dislikes and comments).
Compared with these phenomenal numbers, ‘Game of Thrones’, which had a decade to amass its fan army as opposed to the roughly eight weeks ‘Squid Game’ has been in play, attracted 16.9 billion views from 420,000 uploaded videos, and an estimated 233 million engagements.
YouTube continues to pen a success story for Google and according to Sundar Pichai, it has surpassed 50 million music and premium subscribers, including those in trial, and short-video making app YouTube Shorts (launched first in India last year) continues to see higher adoption rates.
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