The information available to us any business minded individual all can see exactly what to do to make the most money create content aimed at younger children preteen to teenage make the videos just over ten minutes long include reactionary and attention-grabbing thumbnails and inflammatory titles and then make the content itself move at a breakneck pace lots of jump cuts to keep
the prank channel in the late the reality vlogger the rich playboy or party girl sharing their life the over-the-top angry reviewer these are people entertaining an audience it may not be clever or different or artistically deep it doesn't need to because the audience that's there doesn't demand that they simply demand content with the audience watching these channels and these people constantly we then inadvertently created a new breed of celebrity one that has direct access to their fans and which fans can communicate directly with the Hollywood heroes of years past were always impossibly out of the reach and lived off in fenced housing but YouTube stars were different they were real people you could leave a comment to watch daily see at conventions YouTube became a platform for these content creators to not only entertain but to enraptured the audience themselves certain people just like actors or singers became more important than the content they created this is another major changing point in the lifespan of YouTube the relatable celebrity anyone with access to YouTube could now dream of becoming a famous youtuber the 80s had children dream of being rock-and-roll stars the 90s were full of aspiring actors and astronauts and now studies have shown as the most aspired job in primary and secondary schools is youtuber or twitch streamer as with the creation of any celebrity the advertising companies took immediate interest sponsorship deals have existed since celebrities have with Roman gladiators being used to sell weapons or food but the new normal was now the YouTube star a popular personality you could trust selling a product you needed in the early days of YouTube no one would have imagined a single person sitting in their bedroom full of artistic passions and the will to entertain could achieve this a life as a superstar company deals and legions of adoring fans yet here we are this leads me on to the two final points before we take a look at the specific day YouTube died on screen now is a picture showing the top 100 YouTube channels in 2010 and then again in 2019 the channels highlighted in red are ones started by a person or group of people we could refer to as Youtubers passionate entertainers with a flair for showmanship and the drive to make videos channels not highlighted are owned by companies or corporations groups who would simply see YouTube as a means to an advertising end this picture tells us a sad story that before the world's advertising executives decided to get their claws into YouTube the top 100 channels are 80 percen Youtubers people passionate about what they do and 20 percent people passionate about profits compare that with 20 19 we effectively see the opposite companies and corporations now make up around 72% of the largest YouTube channels a platform designs to host videos is now mainly used for selling products pushing consumerism and maybe that's the way any platform within a free-market goes inevitable it will eventually end up being used by those already rich to make them richer YouTube proved itself by capturing the world and providing the best possible video hosting service easy for anyone to access and anyone to join in with and this in turn turned it into the world's largest supply of willing viewers for every advertising company ever smaller content creators who wanted to keep up now needed to adapt or die adapting meant copying the best practices of those who were already succeeding in this case that's the large companies perhaps the largest advantage these companies have is
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