All you want because this specific video has 4.7 million views that is a lot of advertising revenue now you may be shouting its parody its satire it's done to tear down the thing it's supposedly being to which the responses 1 it still got clicked on 4.7 million times and 2 for a parody to exist then the original thing must also exist the original must be popular enough that the parody has also become popular this video is so far the amalgamation of all the decisions we've looked at it doesn't end there TV companies and film executives now saw the awesome viewer power of YouTube and began uploading clips from shows and movies extensively highlights from last night's reality singing show or whatever season of Survivor Big Brother love island dance with the Stars Kitchen Nightmares we're on now TV shows realized that no one was watching their own catch-up services and even if they were wasn't the demographic they were after so ten minute clips of the best TV flooded YouTube because the video hosting platform was to them nothing more than a second free advertising arena moving away from the larger companies and onto the content of the video itself if you've watched any YouTube recently you may have been asked to LIKE and subscribe and if you're a longtime YouTube you might be feeling the practice of being told to LIKE and subscribe is becoming much more prevalent recently and that's because you're right the act of asking a viewer to or ring the bell icon to receive notifications is done because of one simple truth it works videos that remind people to do that receive more of it they get more clicks more likes and build the channel up faster simple some of you may be saying when a video does this it makes you less likely to do it I'm afraid you are the exception and not the rule remember how the of viewer is the less armored they are against the manipulation of the media that is the view of this tactic is aiming at liking and subscribing to a channel all feeds into the channels analytics creators can see what does and does not work and where their views are coming from I am no exception I'm able to see and access all the data I want regarding my videos and that data tells me making this video is a bad idea as most of my audience are MMORPG fans not YouTube history fans I'm going to add that as another major milestone the asking for likes and subscriptions as another moment we went from being early YouTube to this action of asking for likes and subscribes all comes from content creators having access to their channel analytics complex data and spreadsheets charts and that tell us exactly what where and who is viewing our content we can see the average age gender geographical location watch duration how those videos were discovered and when people clicked away which videos led to which other and knowing all of this is a double-edged sword as a content creator I now know exactly what I need to do to increase views and revenue but on the other side I now know exactly what I need to avoid videos which are not popular or do not interest my audience it is this information that guides me to make both correct business decisions even if they're not personally artistic or fulfilling knowing a video will make me happy but receive no views or knowing a video will me to make but
be popular places me as a creator in an odd position do I follow my own passions and projects or do I make what the people want this access to analytics is another major YouTube change because knowledge of what does and does not work fundamentally changes what a creator chooses to do I am a big fan of game theory but the sheer amount of five nights at Freddy's content they put out is staggering why do they put out so much five nights at Freddy's content well because it gets views I'm willing to bet their analytics tell them to once a hobby becomes a job it fundamentally changes it is no longer about the maximum enjoyment for the participant it's about financial compensation in other words it doesn't matter if you're happy you need to get paid this is a far shot from the YouTube of old where videos were uploaded to entertain intrigued and educate they're now uploaded simply to be watched it's often the young immature and unsuspecting who are tricked or manipulated into watching with all
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