Why YOUTUBE is DYING (Creatively and Artistically) part 1

The time straight lines a block color background the public was allowed access to a beta test version of YouTube and the very first video to hit 1 million views was a night of featuring7 the football star Ronaldinho looking back on it now this should have been a grim example of where the site would go to by December 2005 the site was receiving over 8 million views a day in 2006 YouTube was bought by Google for 1.65 billion dollars worth of Google stock by 2007 YouTube was consuming the same amount of bandwidth as the entire Internet did in 2000 I believe it's fair to say in only 2 short years YouTube had established itself as the number one video sharing site and then on August 2007 YouTube aired the very first advert from a major company these adverts included TV spots for Fox a trailer for The Simpsons movie and an advert for BMW these adverts were the beginning I believe of the Golden Age of YouTube the Golden Age the Golden Age of YouTube started in June 2007 with the launch of YouTube mobile smartphones didn't take off globally until the early  YouTube could see the direction society was heading YouTube mobile ensured every person with a phone would also be a person watching YouTube from June 2007 YouTube would enjoy a golden age that would last 12 years during this time its power and influence grew beyond all expectations it would go on to attain more than 15 billion views per month by  over 400 hours of content were being uploaded every minute creating a backlog of content physically impossible to watch all of it was during these 12 years that just like our morphing picture from earlier changes would slowly creep in the popular videos would morph the viewer base and online landscape would shift and change and ultimately YouTube would have mutated so far past its original purpose it's now a shallow husk of what it was as I mentioned earlier it's difficult to point to a single exact moment when a change which happens so let's examine the major moments in the history of YouTube during this Golden Age and discuss how they're all stacked together to guide us to where we are now all these changes happened simultaneously they affect and interact with each other this isn't a direct timeline of events it's more a compilation of causes in 2007 YouTube began paying its content creators this was a major move forward for those that uploaded popular or regular videos and made the possibility of being a professional YouTube into a reality payment was based on views and adverts content creators now had a vested interest in beginning to make videos that will be popular shareable and engaging at this time content creators could simply keep focusing on what they were already well-known for as the audience was already watching them knowing views now meant income the race for hundreds thousands and then tens of thousands of views now had a point beyond bragging rights it meant money the first video to hit 1 million views was an advert for  advertisers have often been notoriously slow to keep up with changing technology but once they do ll drown it in pay promotion and endless marketing YouTube's success placed it firmly in the crosshairs of every advertising company on earth if this website was boasting millions of views a month then getting your adverts there was essential print media and billboards are ancient relics by now and being where your audience is can make or break a product YouTube started to expand their advertising