The world's richest cricket league has just got a lot richer. The blockbuster media rights auction will net a potential INR 48,390.5 crore (US$ 6.2 billion approx.) in the next five years, making the league among the wealthiest in the world of sports. TV rights in the subcontinent for INR 23,575 crore (US$ 3 billion approx.), while Viacom 18 secured the digital rights in the same region and media rights (both TV and digital) across three global regions - Australia + New Zealand, the UK and South Africa - for INR 23,758 crore (US$ 3 billion approx). Media rights for two other global regions - the Middle East (INR 205 crore/US$ 26.27 million approx.) and the USA (INR 258 crore/US$ 33.06 million approx.) - go to Times Internet.
NEWS
Disney Star and Viacom 18 share the spoils in 6 billion-dollar-plus rights deal
Times Internet also gets share of global media rights as per-game valuation rises to second behind only NFL
NAGRAJ GOLLAPUDI
5 hrs ago
The franchises stand to gain significantly from the big jump in the value of the media PTI
The world's richest cricket league has just got a lot richer. The blockbuster media rights auction will net a potential INR 48,390.5 crore (US$ 6.2 billion approx.) in the next five years, making the league among the wealthiest in the world of sports.
Disney Star* has retained the TV rights in the subcontinent for INR 23,575 crore (US$ 3 billion approx.), while Viacom 18 secured the digital rights in the same region and media rights (both TV and digital) across three global regions - Australia + New Zealand, the UK and South Africa - for INR 23,758 crore (US$ 3 billion approx). Media rights for two other global regions - the Middle East (INR 205 crore/US$ 26.27 million approx.) and the USA (INR 258 crore/US$ 33.06 million approx.) - go to Times Internet.
Ltd
Broken down further, Disney Star will pay INR 57.5 crore (US$ 7.36 million approx.) per match, while Viacom 18, who won the subcontinental digital rights for all matches at Rs 50 crore (US$ 6.40 million approx.) a match, and then committed another INR 33.24 crore (US$ 4.26 million approx.) per match for a non-exclusive package of high-profile games (ranging between 18 and 22 matches), will effectively end up paying just over INR 58 crore (US$ 7.43 million approx.) per match. Throw in the global numbers, and now behind only the NFL in per-match value.
The overall deal for the 2023-27 cycle is 2.96 times or 196% higher than the previous rights deal (2018-22) of INR 16,347.5 crore (at the time US$ 2.55 billion approx). The previous cycle comprised 60 matches per season for five years. For the new five-year cycle listed a varying number of matches per season ranging from 74 games each in 2023 and '24, 84 matches each in 2025 and '26, and a maximum of 94 matches for the final year of the deal in 2027.rights were sold via an e-auction, which began on Sunday, June 12. Rights were sold across four categories: A (TV rights in the Indian subcontinent), B (digital rights in the subcontinent), C (digital rights in India to a special package of high-profile games - including the playoffs and the final - ranging between 18 and 22 per season) and D (global media rights across five separate regions).
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