Today, article marketing has become a huge trend in internet marketing. Many marketers use articles as their primary and even only form of traffic generation and search engine optimization.
However, some marketers complain that article marketing doesn't seem to work for them, especially because their articles are often rejected. I own and maintain three article directories. One is a general directory and two are niche directories. I receive hundreds of articles every day and reject dozens every day.
When I first started, I was careful to give a specific reason for each rejection, but now the number of articles submitted is so high that it's all I can do to keep my head above water. Honestly, I think it's more important to try to post articles as quickly as possible, so the speed is now the main thing for me (and I'm still a few weeks behind on my general directory).
However, I can share these tips in an open letter to article sellers who don't understand why their articles are rejected by my directories - and probably other article directories too. The main reasons I reject articles include:
Reason 1: Active links in the body of the article. The only place where I want to see an active link is in the author's resource field. This is a fairly standard situation for most article directories.
Reason 2: The article has no place in this directory. This usually applies to a large percentage of my niche directory rejections. If the directory is about internet promotion, don't submit articles about breast augmentation there!
Reason 3: The article was sent to the wrong category. If I'm in a good mood or the article interests me, I can change the category. If I recognize an author who regularly posts quality content, I can change the category. If the article is in the right broad category, I can move it to a more specific sub-category.
However, if the article has been submitted without apparent thought or effort, I am likely to reject it. If the author can't be bothered to choose the right category, why should I waste my time on it?
Reason 4: Poor English. If there are typos or bad grammar in the title or summary, I'm not impressed and will probably reject the application.
Reason 5: Subject spam. If I receive several articles on the same topic and from the same author with similar titles and summaries, I will suspect spam. Instead of sorting out which articles can offer quality unique content, I simply reject them all.
Reason 6: Unclear topics. If I don't think your article about New Jersey divorce lawyers will add something to my directory, I might just reject it. Similarly, if I can't figure out what your article is about from the title, summary or first paragraphs, then I won't read any further.
Reason 7: blatant advertising. These are article directories, so I don't want press releases or blatant advertising. The articles should contain information about something other than the business you are trying to promote. The thing is, these are my directories, so I use my editorial judgement about appropriate content.
I use material and articles from my directories on my websites and my blogs, and the point is that the article should offer interesting and/or appealing information to the target audience. If it's not the article I want to see on my website, then I decide to reject it.
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