According to the Times of India insider intelligence source, earlier they calculated that Twitter will earn 4.74 billion dollars from advertising in 2023. But they cut that forecast by one-third. Now they are saying that this year, Twitter can earn 2.98 billion dollars from advertising.
"The main problem is that advertisers don't trust Elon Musk," said Jasmine Engberg, chief data analyst at Insider Intelligence, which is killing the company's business.
In this situation, Jasmin suggested, Twitter should remove the shade of Musk's personal image from the company profile. Advertisers can regain confidence in this. Then the company's income will increase.
The company has been on a roll since taking over Twitter last year. Soon after taking office, Musk loosened the reins on Twitter's content, or half-editing, and laid off half of its 7,000 employees. Since then, advertisers have started turning away.
According to research firm Pathmatics, 14 of Twitter's top 30 advertisers stopped advertising in January after Musk took over.
In that situation, the mask imposes charges on various services to cover the loss. But the insider thinks that won't work either. The loss of lost advertising revenue cannot be offset by paid services.Meanwhile, due to the mask, users have also reduced the amount of time spent on Twitter. Insider predicts that while TikTok users spend an average of an hour a day on the platform, Twitter users' average time may drop to 34 minutes a day.
Video is now the most popular content of social media. In this case, TikTok is ahead of everyone. Twitter is not keeping up with TikTok as a video platform. Also, after the mask came, hate speech on Twitter increased.Jasmine Engberg also said, "Twitter is still dependent on news shares." This is also one of the reasons for its lag. Apart from this, the interest that people had in the beginning about the mask, is no longer there.
After taking control of Twitter on October 27 last year, Musk said, 'I want to tell everyone personally why I bought Twitter. For the future of humanity there should be digital platforms for free expression of all parties. Where opinions can be debated on various issues without any coercion in a healthy environment.Musk made the drastic decision within hours of Twitter going viral. Early on, Twitter laid off then-CEO Parag Agarwal, legal officer Vijaya Gadde, chief financial officer Ned Segal and general counsel Sheen Edgett.
After that, mass retrenchment began. Many workers quit their jobs themselves before being laid off. This caused huge damage to Twitter's image. As a result, its advertising revenue is decreasing.Twitter has decided to remove blue ticks from accounts with old blue ticks. As a result of this decision, about 4 lakh 20 thousand important persons will no longer have blue tick next to their accounts. However, according to the current rules, an opportunity to re-add the blue tick to the account will be available in exchange of money. Although the blue tick was supposed to be removed from last Saturday, the small blog writing site has not yet started this process. However, many popular stars are not interested in adding blue ticks in exchange for money on Twitter.
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