1xbet (also known as "1xBet") is an online gambling company licensed by the Curaçao License. It was founded in 2007 and registered in Cyprus. In 2019, they experienced considerable growth, briefly sponsoring Chelsea FC and Liverpool FC before being ousted for their involvement in illegal activities.
Russian Casino, it expanded its online presence in 2014 by partnering with. It maintains operations in Malta, Cyprus and Abuja (Nigeria). January 2022, 1xBet no longer appears to be located in Curaçao after filing for bankruptcy. A lawsuit against the company and its licensor remain open. The website continues to operate online.
2018, 1xBet entered into an agreement with the Nigeria Football Federation (NFF). As part of the deal 1xBet will acquire branding and advertisement rights at Nigerian national football team matches and other NFF events.[12] The deal also includes the Nigeria Professional Football League (NPFL).[13]
The company were also announced as new International Presenting Partner of Italy's Serie A.[14] The deal covers: Europe, Africa, the Middle East, and the Americas until 2021.[15] In March 2018, former Italian professional football player Andrea was revealed as a brand ambassador for 1xBet.[16] They were named Global Betting Partner of Cardiff City FC for the 2018–19 and 2019–20 seasons, [17] and granted a five-year full National license to operate in Nigeria until 2024.[18] 1xBet are also an official sponsor of the African de Football (CAF), the controlling body for African association football.[19]
In 2020, 1xBet signed a one-year agreement to become the title partner of esports `organization Nat us Sincere (NAVY).[20] It also signed a trademark license agreement with an international online gaming company. As part of the deal, acquired the 1xBet UK trademark. Following the sale of the UK trademark, 1xBet announced they will no longer be operating in the UK market.[21] 1xBet were issued a license to operate in Mexico by the General Directorate for Games and Lotteries and the Mexican Ministry of the Interior (SEG OB).[22]
In March 2021, 1xBet signed a deal with Replay Esports that saw the company support all tournaments throughout 2021.[23]
In March 2021, 1xBet was confirmed by ESL Gaming as the official global betting partner for the ESL Pro Tour and ESL One Summer. The partnership is to run for the entirety of 2021 and up to IEM Katowice 2022.[24]
In May 2021, 1xBet announced a new top-level partnership with David, one of the most influential artists in Africa. The ambassadorial deal will see Davids image appear on advertisements such as TV, billboards and transport.[25] It later also signed a one-year ambassadorial deal with Nigerian comedian Mark Angel.[26]
The end of 2021 marked the announcement of official betting partner of French Ligue 1 side Olympics, Lyonnais for the 2021–22 season. As part of the deal. 1xBet become Lyon's exclusive betting partner in Africa.[27] 1xBet announced Trinidadian cricketer Dwayne Bravo as its first ambassador in India.[28]
In January 2022, 1xBet was announced as the official betting partner for thirteen national and regional Brazilian football tournaments for the duration of the 2022 season.[29] As part of the agreement, 1xBet will sponsor major national competitions such as C and D with naming rights.[30] 1xBet will also sponsor additional regional competitions such as the 2022.[31]
1xBet sponsored the 2021 Africa Cup of Nations (AFC ON). The tournament was initially scheduled for June-July 2021, but was postponed until January-February 2022.[32] As part of the agreement, 1xBet’s advertisements featured in tournament stadiums and on television.[33]
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