Although many criticised Apple for charging $1000 for the 10th anniversary iPhone, the market reacted totally differently from what analysts had initially predicted.once saw a long queue of people waiting to enter the Louis Vuitton boutique at Delhi’s Emporio Mall. It wasn’t a sight I thought I would see, at least not in India. But this was actually happening. That scene stuck in my head for a long time, and I started to wonder how Louis Vuitton turned a luxury handbag “mainstream” without losing the “exclusivity” appeal.significant change is coming to the 2022 iPhone lineup and it isn’t just about price. But rather how Apple differentiates the ‘Pro’ range from ‘non-Pro’ models. It starts with the upcoming iPhone 14 Pro, the soon-to-be-announced iPhone that will be significantly different from the standard iPhone 14 in terms of both features and perception.
In an investor note, TF International Securities analyst Ming-Chi Kuo doubled down on his prediction that in 2022, Apple will be primarily focusing on selling more high-end iPhone 14 Pro to consumers in an effort to expand the market for super-premium smartphones. According to Kuo, this isn’t a one-time approach, rather the plan is to keep sticking to the strategy for the iPhone 15 and beyond.
To make the strategy work, Apple will start reserving the new processors for the high-end iPhone Pro lineup. For the first time, the Cupertino giant is expected to give its new iPhones different chip generations. Essentially, the A16 chip will be made exclusive to the iPhone 14 Pro lineup, which will bring improved performance and battery gains over the last year’s A15 that will power the standard iPhone 14. Expect Apple to follow the same strategy for the next year’s iPhone 15.
By doing that, Apple will be able to justify why consumers should spend more money on the ‘Pro’ lineup. After all, a more powerful processor makes it easy for consumers to choose between two smartphones. Also, this move will keep the prices of ‘non-Pro’ iPhone models down, which needed to reach out to the masses.
To make the strategy work, Apple will start reserving the new processors for the high-end iPhone Pro lineup. For the first time, the Cupertino giant is expected to give its new iPhones different chip generations. Essentially, the A16 chip will be made exclusive to the iPhone 14 Pro lineup, which will bring improved performance and battery gains over the last year’s A15 that will power the standard iPhone 14. Expect Apple to follow the same strategy for the next year’s iPhone 15.
By doing that, Apple will be able to justify why consumers should spend more money on the ‘Pro’ lineup. After all, a more powerful processor makes it easy for consumers to choose between two smartphones. Also, this move will keep the prices of ‘non-Pro’ iPhone models down, which needed to reach out to the masses.
To make the strategy work, Apple will start reserving the new processors for the high-end iPhone Pro lineup. For the first time, the Cupertino giant is expected to give its new iPhones different chip generations. Essentially, the A16 chip will be made exclusive to the iPhone 14 Pro lineup, which will bring improved performance and battery gains over the last year’s A15 that will power the standard iPhone 14. Expect Apple to follow the same strategy for the next year’s iPhone 15.
By doing that, Apple will be able to justify why consumers should spend more money on the ‘Pro’ lineup. After all, a more powerful processor makes it easy for consumers to choose between two smartphones. Also, this move will keep the prices of ‘non-Pro’ iPhone models down, which needed to reach out to the masses.
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