It was always going to be hard for Honda to deliver with the reborn 2026 Prelude. The nameplate carries a lot of baggage among the American enthusiast crowd, who have proved less than impressed with the hybridized sport compact, though, admittedly, they haven't driven it yet. The same can’t be said in Japan, however, where the new sporty entry has already surpassed Honda’s expectations particularly among the older crowd.
According to a document posted to the automaker’s Japanese-language media site that was brought to broader attention by Motor1, the Prelude is massively outpacing sales targets in its home market: Honda had hoped to move 300 units a month, but received 2400 orders between September and October. That eight-fold increase, interestingly enough, was largely driven by middle-aged and older buyers in their 50s and 60s.
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