Why Nothing phone (1) stirs heated debate.Doesthe company needs to prove itself.

1 in 3 people are waiting on reviews to make a decision. That’s reasonable considering that this is the company’s first smartphone and only its second product ever. It needs to prove itself, which is something that we will get back to in a minute.

 Those that like the phone (1) tout its design as an advantage – it certainly has a look at a time when many new releases look outright generic. It also has a pretty premium build, with an aluminum frame sandwiched between two panes of GG5. And it doesn’t skip wireless charging. The software support schedule (3 years of OS updates, 4 years of patches) is a boon as well. All of this makes it stand out in the mid-range segment.

 Then there’s the Glyph Interface. Some doubt how useful it actually is, but people are talking about it – it’s an attention grabber, which (we suspect) was the point. There is also the Nothing launcher, which some have test driven on their current phones, but that’s not quite as interesting.

 All that said, most voters in the poll don’t have an interest in the Nothing phone (1). Many commenters listed the phones that they would rather have - Samsung, Xiaomi, even Asus. That’s probably okay for Nothing right now, which needs to focus on keeping up with demand.

 But the company does need to prove itself – many expressed a sentiment along the lines of “not this one, but maybe the phone (2)”. It doesn’t help that there isn’t any variety. Okay, some brands launch too many phones, but Nothing has the opposite problem – if the phone (1) is too big or too small or too anything else for you, you’re looking at another brand.

 Love it or hate it, the Nothing phone (1) made a splash as it launched. We received our unit and are working on a review, so stay tuned for our verdict on the phone.

 Back in the day, OnePlus was a brand that worked on phones for enthusiasts – the One even ran Cyanogen. Over the years it transformed into a more traditional smartphone maker, but now one of its co-founders, Carl Pei, has started a new company. Is this a new beginning, or just a continuation under a different name?

 The Nothing phone (1) was announced earlier this week. This is a phone, indeed a company, that prioritizes style. The goal is to break up the monotony of current smartphone design trends (the company’s tagline on Twitter is “We're here to make tech fun again.”).

 A signature design element is the transparency – like the ear (1) TWS buds, the phone (1) uses clear glass to show off some internals. Nothing leveraged that with “Glyph interface”, which uses several strips of white LEDs on the back for some light effects and notifications.

 The phone also comes with a custom launcher (which you can test drive on your current phone). There is also support for NFTs out of the box, as well as for remote controlling certain features on your Tesla. Let’s just say that the Nothing phone (1) was built for a particular crowd.

 

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