Platform, a lifestyle magazine created in collaboration with Southern Railways, has been launched. The magazine aims to provide travelers with new experiences while they are on the go. The goal is to organize and bring synergy to the journey, as well as to create a platform for brands to meet their consumers and for consumers to learn about the brands.
V Praveen Kumar (Founder – EXTOLLEDS MEDIA), Shankar M Shiv (Co-Founder -Earth And Air), and PS (Co-Founder – Earth And Air) have overall of sixty years of experience in understanding and creating engaging content for a new gen audience. The founders are firm believers in the success of good content through effective distribution. The Platform evolved along the same lines, with rich content distributed to a specific audience via an in-rail distribution channel.
This is the first magazine to be released in conjunction with Southern Railways. This is a complete leisure lifestyle magazine with a wide range of content in various genres that includes automobiles, banking, education, entertainment, fashion, gadgets & technology, health, travel, etc., We want our readers to be able to relax and have an enjoyable journey. The in-train magazine is completely new, and we worked on it in phases. The first phase will include passengers from the following trains.
The Express between Chennai and Mysore
The Express from Chennai to Coimbatore
Chennai-Bangalore Double Decker
Chennai-Madurai Teja Express
The first edition will transport approximately 4000 passengers one-way and meet 8000 passengers in a single day. This provides access to approximately 2.08 lakh passengers per month. The advantage of repeat passengers is less than 15% in each train. This gives us a strategic advantage in reaching a diverse audience and ensures a monthly minimum readership reach of more than 1.6 lakh.
The audience base who travels by train is distinct/profiled and well-connected for spreading word of mouth. Also, the only journey where they will be at ease to consume all content, giving advertisers an advantage.
Some features
First in-rail magazine in the history of Southern Railways
A smart magazine where content can be consumed through print & digital
High shelf-life with 30 days of shuttle service.
Maximum reach with new reader’s base on daily basis. (approx. 80% to 85% new travelers on a daily basis.)
Maximum engagement with an avg. travel time of 6hrs per train (One-way journey)
Express Lifestyle Updates Of The Week
You are listening to the Express Lifetyle Update. Here is the latest news from the world of Lifestyle brought to you by The Indian Express.
Let’s begin the bulletin with some news on Deepika Padukone, who, after spreading her magic at Cannes, is back to woo with her impeccable style. The actor recently attended Cartier’s Beauties Du Mande jewellery collection launch in Madrid and looked gorgeous. Deepika, also a brand ambassador of the brand, was seen in an ivory-silk peplum gown by London-based designer Monsoori, featuring a plunging neckline and a sheer skirt bottom. Radiating elegance, she completed the look with a statement diamond neckpiece and elegant earrings. We like how she played with the look by tying her hair in a messy bun and opting for subtle makeup. She wrote, “Thank you @cartier for an elegant, inspiring evening,”
Malaika Arora and Arjun Kapoor were seen enjoying their vacation in the city of love- Paris. The couple actively shared each other’s photos and kept on upping the fashion quotient. Malaika Arora shared a series of pictures on Instagram and the fans were awestruck as the couple looked adorable. In all the pictures, the couple was seen posing with the Eiffel Tower as the backdrop. In the first photo, the actor was seen in a green coat and pants with a white sports bra. With rectangular black eyeglasses and a high bun, she looked chic. Earlier, she posted a picture wherein the couple was celebrating Arjun Kapoor’s birthday. Both chose white outfits and black sunglasses. The couple looked stylish as always.
“Kiara Advani has been on a fashionable roll. The actor was busy promoting her latest release, Jugjugg Jeeyo, and had been experimenting with her style. Recently, Kiara opted for an off-shoulder midi dress that featured a corset-like bodice and a sweetheart neckline. Adding a hint of bling, Kiara completed the look with a pair of metallic golden heels. Before this, the actor was seen in an ivory co-ord set that comprised a bralette, dhoti pants, and a matching long jacket. She accessorised it with a simple white and green pearl necklace. Kiara looked equally breathtaking in a printed blue bralette styled with flared floral print pants and a sheer shrug and completed the look with a pair of blue tassel earrings.
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“Meanwhile,
Actor Nushrratt Bharuccha was recently seen walking the ramp for fashion designer Shruti Sancheti in Indore.
Speaking about the outfit she wore, she said, “”I wore this really simple yet beautiful cutout gown made out of Maheshwari fabric, a traditional fabric that Shruti gave a modern twist to and made a nice dress out of. I think it is cool because this fabric is restricted to making saris and suits, but she made it wearable even as a dress. It is lightweight and easy to wear and has a good silhouette. Since I like this fabric, I like the dress, too. They’re very comfortable. It doesn’t feel repetitive, something I like about her.”””
“Moving on,
The Black Entertainment Television Awards 2022, the annual awards show celebrating African Americans in music, acting and other fields of entertainment, concluded this Sunday at the Los Angeles’ Microsoft Theater. As expected, the evening was a star-studded affair with celebrities putting their best fashion foot forward.
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