The company's gaming startup catapult will work on an invest-and -operate model to acquire gaming studios in India and international markets including South-East Asia, Middle East, South America, Australia, and New Zealand.
Representative image.
A digital entertainment and technology firm is planning to acquire gaming studios in India and abroad through its gaming startup catapult, which will work on an invest-and-operate model.
The company which in 2020 had announced the acquisition of Nautilus Mobile, the Pune-based game development studio behind the Real Cricket franchise, is now looking at game development studios across emerging markets like India, South-East Asia, Middle East, South America, Australia, and New Zealand.
We scanned around 6,500 gaming studios across markets, and we have narrowed it down to 150. For our initial outlay, we see deployment of $100 million to get a significant number of studios in next 18-24 months," Rajah Naval, VC and MD of told Money control.
He said that there are many gaming studios that build games but are unable to scale the game, and this is where catapult can come in.
Catapult’s key selection criteria for acquiring a gaming studio would be its growth potential, presence of a strong team and revenue generation along with a review of the games they make, genre they are following,
The company's gaming startup catapult will work on an invest-and -operate model to acquire gaming studios in India and international markets including South-East Asia, Middle East, South America, Australia, and New Zealand.
Representative image.
A digital entertainment and technology firm is planning to acquire gaming studios in India and abroad through its gaming startup catapult, which will work on an invest-and-operate model.
The company which in 2020 had announced the acquisition of Nautilus Mobile, the Pune-based game development studio behind the Real Cricket franchise, is now looking at game development studios across emerging markets like India, South-East Asia, Middle East, South America, Australia, and New Zealand.
"We scanned around 6,500 gaming studios across markets, and we have narrowed it down to 150. For our initial outlay, we see deployment of $100 million to get a significant number of studios in next 18-24 months, Rajah Naval, VC and MD of told Money control.
He said that there are many gaming studios that build games but are unable to scale the game, and this is where catapult can come in.
Catapult’s key selection criteria for acquiring a gaming studio would be its growth potential, presence of a strong team and revenue generation along with a review of the games they make, genre they are following, and growth capacity for the team.
"We will be looking at studios that have built something and started generating revenue. We are not going to look at studios that don't have a product yet," said Saran Tulsiani, CEO & Co-Founder, catapult.
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He added that they will be looking at casual gaming in terms of content while acquiring gaming studios.
The casual gaming market grew from Rs 190 crore in 2020 to Rs 300 crore last year, according to a ICICI report.
Julian, who led gaming at Google Play Asia - India and ANZ (Australia and New Zealand) markets and was also behind the Indie Games Accelerator (IGA) program, said supporting designers in small studios requires supplemental expertise across domains like game and economy design, product and engineering,
Under its gaming vertical, the company has created games like the Satin games, Being Salman, and Super Ludo. It also acquired Chennai-based esports firm Skye sports in August last year and is also a key investor in Nod win Gaming,
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