Why is the google search console

This article will tell you about Google Search Console, which is an essential tool to know the website's performance in Google.

 table of contents

 Google Search Console what Hota hai?

 Key parts of Search Console

 Performance

 Coverage

 Sitemap

 Mobile Usability

 Links

 Settings

 Benefits of using Search Console

 Conclusion

 Google Search Console what Hota hai?

 Google Search Console is a free tool from which we can know better about the users visiting our website like - how many times our website was clicked on searching a keyword in Google, what is the average rank of our website on any keyword How many of our posts have been indexed in Google etc.

 It is straightforward to use this tool. Let's learn it step by step-

 Add your property on Search Console. After opening the Google search console, click on the option of add property and submit your site's URL in it.

 After this, check the details of your site and click on the verify button to verify.

 Some technical information will be given below it. We would suggest that you take the help of your developer to deal with this technical information.

 Key parts of Search Console

 As soon as you open the search console, you will see some options on its left side. It is straightforward to use these options; some of the main ones are as follows-

 Performance

 This is the main part of the search console that summarizes your site's traffic. When you click on the performance tab, you will see three things-

 Total clicks: You will know how many people clicked on the result page after seeing your site from this column. In other words, how many people wished to visit your site.

 Total impressions: In this column, it is told how many times the name of your site appeared on the search engine result page.

 Average CTR: The full meaning of CTR is click-through rate. It is not necessary that there were as many visits as there were clicks. There can be many reasons like slow loading speed, bad internet connection, or the user may change his mind, due to which he may not visit your site even after clicking. So this information about the traffic gives a better estimate than the first column.

 Apart from this, detailed information about the visitors is given below, which is in the form of a list, some of which are main –

 Keyword wise clicks and CTR are told. This means that the keyword users search, how many people have visited our site because of that keyword.

 Similarly, this average CTR information is given URL-wise, country-wise, device wise bhi.

 Coverage

 The first part of Search Console tells us about the visits of our site by users, but this coverage tab gives us information from Google's point of view that when Google visited our site, what problems did it face. This is a kind of report in which Google tells which pages of your site are indexed, which ones did not include an index, and their reasons. It contains all this information-

 Errors: In this section, google tells the number of pages that could not be indexed due to some error.

 Errors but indexed: In this part, the quantity of those pages is given in which there are some minor mistakes, but still google indexed those pages.

 Valid pages: In this column, the quantity of those pages are written in which no error was faced in indexing google. These pages of your site are perfect.

 Excluded: In this part, the quantity of those pages is given, which google did not index intentionally. There is no error in them; rather, these Apsaras are intentionally excluded.

 Sitemap

 In this section, you can add the sitemap of your site in the option with add sitemap. After this, Google will tell you how many URLs related to your site were successful in submission and how many URLs Google could index without any trouble. If you want to know more about sitemap, you can read this article of ours – What is Sitemap?

 Mobile Usability

 Mobile usability is a crucial parameter in today's smartphone era while estimating the success of your site. This section explains in detail how easy it is for mobile users to visit your site. Some of the main points are-

 User-friendly pages: This part tells which pages of your site are perfect to open on mobile. Users do not face any problems while opening those pages on mobile.

 Large Size Pages: In this section, those pages are told which are too big to be displayed on the small screen of the mobile. They are not visible on the whole screen in one turn. They have to scroll and see the whole. This site is not user-friendly.

 small font:

 Even as a user, you must have noticed that some sites run very well on desktop but open them on mobile, then their font size deteriorates. It becomes minimal, which makes it difficult for the users to read.

 Therefore, while designing your website, take special care that it should be convenient for both desktop and mobile users. Because in today's era, it will not be surprising at all if most of your total users are mobile users.

 Links

 In this section, information is given about the links associated with your site. It has three main parts-

 External links – External links are the links that go out of our website. These links should go to websites with good authority.

 Internal links – Internal links are the links done on other posts of the website within our website.

 Top linking sites – This is a list of sites that give us backlinks in their content. We had understood about backlinks in the beginning chapters on SEO techniques. It was also understood that how important they are from the SEO point of view. In this section, you can see those sites which link back to you. This list does not have to be very long, but the quality of those sites, keywords, and traffic of backlinks are more important, so work on them.

 Settings

 This part completely depends on the owner of the site. You can change the settings of the search console at your convenience. This part also tells who owns the site. Here you can update your ownership details.

 Benefits of using Search Console

 Summarizing the above-mentioned parts, we will see many advantages of using a search console:

 You can know the indexing errors of the pages of your site so that they can be rectified.

 You can see the list of websites that link back to you.

 With the help of the information provided by Search Console, you can increase the convenience of your site for mobile users.

 You can do a performance analysis of your site.

 Conclusion

 Using this tool is very interesting and beneficial. By installing Search Console, you get every small but important information related to your site. The information given in this is given by Google itself, so improve it accordingly so that your rank on SERP gets higher.