81% of buyers research online before making a purchase. That fact must be taken
81% of buyers research online before making a purchase. That fact must be taken into account.
It will be the same in the international education industry, as if the journey has stopped, but the hunger for language learning remains.
If potential students have found you online, they are more likely to visit your website.
It is also true that potential students who have been referred by a friend or agent are also visiting your website to see who you are, and what you have to offer.
This will be for learning online now and studying abroad in the future.
We think it's very clear that, by 2020, all schools, colleges, or universities will have a central company website. However, how many people have an effective website?
There should be a website that works well. A website that's fast enough to be used on mobile devices, a design that incorporates and promotes viewers' use, and architecture that makes it easy for a potential student to find information. Never important
You just have to be more discriminating with the help you render toward other people.
Does your website currently do all of these things?
Here are 8 reasons why having a great website for your school, college or university is so important.
8 Reasons to Have a Great Website in 2020
1- Increase in overall use of internet
As we all isolate ourselves and socially distance ourselves from friends and relatives, it is a fact that the use of the Internet has increased dramatically.
Earlier, internet streaming and usage statistics showed that the total number of internet hits has increased between 50% and 70%.
UK internet provider Virgin Media reports that internet usage in the UK has doubled during the day because we are in lockdown and many people are working from home, or studying when school or campus is closed. Are ۔
So, more important than ever, your website is easy to find and easy to navigate.
Your website currently represents your store window, and you do not need to fire your highly skilled sales staff.
An accessible and accessible website is now more important than ever to show potential international students the good things you and your team are doing during epidemics and as the world begins to move forward again.
You need more than luck to succeed in affiliate business. You need to show the world that you are still open to online business, and keep your online communication fresh about how you are going through these difficult times, and to get international students to school as soon as possible or need to get to university. I have to say hello. Unnecessary promises.
2- First impression
Maybe compare it to the effect when a person goes to a school with an irregular reception or a building that needs TLC. Then they go to a well-decorated school, where they have to wait before counseling, etc., with clear markings and comfortable places. When people visit a website, decisions are made immediately. Apparently it takes about 10 seconds to make a first impression on a person and websites are no different.
It has been reported that it can take users only 0.05 seconds to form an opinion about your website, which determines whether they will stay or not. An impressive visual appeal and easy navigation have the most impact on people's first impressions of your site.
3- Having a website will save you time.
In our usual work day at Language Travel Sales we are sending emails, making calls, sending quotes or requests - primarily communicating with potential clients in various ways (directly or through agencies). Have been. Yes, they all take time.
Your website can save you time by providing answers to common students' questions and queries.
Providing easy access to information about your business in an "attractively" way will mean more communication using less staff time.
4 - Your primary source of brand awareness
Online "presence" was important before the epidemic, but now it has become a necessity.
Your website and social media will probably be the only source of awareness for your brand right now, making it a key component of any survival strategy for the education industry in difficult times.
5 - Promote your online and in-school courses.
Many universities and school businesses will be closed for some time. Many people have moved towards providing online tuition efficiently and effectively, but it still comes with the constant challenge of helping people find your online courses, and if they do, Many people will be impressed to consider them against low cost online English services. Which already exists
Just because they can't travel at the moment doesn't mean that students stuck at home aren't hungry for English language programs. When researching these options, students will naturally want to take a look at your parent company's website.
6. You should be able to search in search engine results.
People don't just browse the internet to find the companies they want to buy things from. This process is so common that they go to search engines. 93% of online experiences start with search engines.
That's why it is important to have a search engine company website that can rank well in search engine results. This will ensure that potential international students can find and contact your school, college or university.
7- Easy recipes to improve the engagement of the visitors.
When visitors find your site, you can use some simple, basic steps to help them engage. Did you know that the top left of your site usually goes first? A study by Yahoo has similar results. Check out their site and see what you have in these areas.
Are your main paragraphs in large font size or in bold? If they are, a maximum of 95% of visitors will read the entire section.
People scroll down (especially on mobile), but when it comes to laptops, people spend a lot of time on the 'fold', so consider what you have there (especially) If you have included a COVID-19 notice - make sure it does not overwhelm the value of your online courses, for example.
8- Online user activity in the future
As the number of users searching for English programs online increases, so does the importance of your website. COVID-19 will continue to affect the brick and mortar business, but can be reduced by online shopping, which becomes more 'common' in international education.
Because people can't visit your premises, or receive and consult directly with your employees, or pass through general agency routes, your website is important. Even a simple chatbot can help keep you busy.
Online shopping for courses will become more 'common' as we go through this epidemic.
You must be logged in to post a comment.