Health OK’, a multivitamin and minerals tablet of Mankind Pharma announced on Thursday that it has expanded its product offering with the launch of Gummies for Children under the age group of 7-17 years old. According to the company’s press statement, the brand has designed the product to meet the demands of kids who are seven years, and above.
The company claims that the gummies are fully packed with vitamins and minerals and will improve the overall health and well-being of kids. “Health OK gummies contain Vitamin A, B, C & D. Their regular intake can help kids stay active strengthening their bones, boosting immunity, and also improving brain functioning. The product also has a good source of Zinc, Magnesium, and Iodine which are integral for promoting an optimal immune system,” the company stated in its press statement on Thursday. Health OK also claimed that the Gummies are free of preservatives and are gluten, gelatin, and cholesterol-free. According to the company, the gummies are formulated to cater to the specific needs of growing children. Moreover, the products come in lemon and strawberry flavour, specifically designed to keep the taste in mind for kids. “The present age parents are always considering their options to provide their children with optimum nutrition. They are always worried about their unhealthy eating habits and lookout for ways to include nutrition-rich ingredients in their food. But given the picky nature of children, it becomes difficult and yet challenging to give them a wholesome meal. Hence, to meet the requirements of both parents and children, Health OK came up with gummies to fill in for the lacking nutrients in the children with a fun twist that can satiate their taste at the same time,” Joy Chatterjee, the General Manager, Sales & Marketing, Mankind Pharma, said in a statement.
The newly launched product is available at e-commerce channels, and modern format retail Chains such as Apollo, Med plus, and other local stores across India. It has other features like anti-aging antioxidants, skin brightening agents and naturally occurring ultra-moisturizing ingredients. “The sensitive area underneath our eyes definitely needs some extra attention and care. Sleepless nights, stress and much more can lead to eye bags, dark circles and more, particularly highlighting that targeted area. Therefore, our team has come up with Eyecirque under eye gel serum, which is the world’s first nanotechnology based under eye gel serum formulated with scientifically proven natural ingredients that are thoroughly tested for safety on the skin around the eyes. Results can be seen as early as a couple of weeks within application. However, one needs to use it for at least 6 weeks in order to start seeing significant improvements and continue to boost the skin around your eyes in the long run,” said Nikkhil K Masurkar, Executive Director, ENTOD Pharmaceuticals. “Through nanotechnology, ingredients have undergone an advanced particle size reduction process to give particle sizes of less than 50 nanometres. Such extremely small potent nano-particles are absorbed almost 20 times better and faster into the skin providing deeper skin penetration. This allows for greater spread across the target skin site and significantly improved bioavailability leading to quicker and more prominent results. Our researchers have designed this technology especially for the delicate skin around the eyes after thorough dermatological and ophthalmological testing,” said Anjula Masurkar, Clinical Director, ENTOD International Group.
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