Facebook is the most popular social media platform for…
Everything…just kidding (sort of). It is the biggest social media platform worldwide and its versatility makes it a go-to for just about anything. But in particular, Facebook is best for the following:
Local marketing
Did you know that Facebook is right up there with Google My Business as one of the top local business directories? When you think about what a Facebook business page contains, this shouldn’t come as a surprise. This includes:
- Description, category, price range
- Contact info, hours, photos
- Call to action button, reviews, instant messaging
60% of Facebook users visit a local business Page at least once a week, so promote your page, and use it to build relationships, keep customers updated, and connect with your local community.
🎬 Action time: Learn how to promote your Facebook business page for free or try these 22 budget-friendly Facebook marketing tips.
Advertising
While your business page is a popular hub for those who know about your business, Facebook isn’t the best platform for reaching new audiences organically. In fact, its organic reach is 2.2% (compared to Instagram at 9.4%).
On the other hand, thanks to its size and targeting capabilities, Facebook is tied with Google as a top digital advertising platform. Facebook ads can reach up to 36.7% of the adult population, the highest percentage of all social media platforms (Twitter is the lowest, at 6.5%).
An average Facebook user clicks on 12 ads per month and the volume of impressions can raise brand awareness and improve your ad performance elsewhere. The average conversion rate and cost per conversion on Facebook is 9.21% and $18.68, compared to 4.40% and $56.11 for Google Search.
Compared to Instagram, Facebook’s cost per click and click-through rate is $ 0.49 and 3.06%, vs Instagram at $1.09 and 0.68%.
…to ages 65+
Influencer Marketing Hub also tells us that age 65+ is the fastest-growing demographic for Facebook ad reach. In 2021, this group grew by 25%. Now this, of course, doesn’t mean that this is the most popular age group on Facebook. It’s still 25-34, but for the 65+ age group, it is the preferred platform.
Links & photos (or maybe not?)
Here’s an interesting find. According to Statista, photos and links are the leading types of branded posts on Facebook (videos and status updates pale in comparison). But this is just the quantity of posts—not the engagement of posts. So on the one hand, links and photos are a good bet since they’re what users expect, but they’re most frequent because they’re the easiest to create. This means that posting videos can give you a competitive edge.
Facebook is the largest and most-used social media network. Are you taking advantage of everything it offers your business?
- Facebook is the largest and most recognized social media network worldwide, making it an excellent entry point for businesses looking to develop their social media strategy.
- Of all the social networks, Facebook exposes your business to the broadest audience and offers the most comprehensive set of business tools.
- Facebook’s business tools help you build your online brand, create meaningful connections with customers and potential employees, and increase overall productivity.
- This article is for small business owners who want to generate brand awareness and create meaningful connections through Facebook.
In recent years, some studies have shown that Facebook can be detrimental to mental health. While spending too much time on the social networking site can be harmful – and the company has historically been terrible at protecting your data – Facebook does have some redeeming qualities for businesses and professionals, especially when used in moderation. In fact, Facebook is one of the best ways to use social media for your business.
Here are 10 ways Facebook can benefit your business and career.
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