Generating Traffic With Solo Ads

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 In this chapter, I will introduce to you one of the techniques to generate traffic to your site – with solo ads. First of all, why solo ads out of so many other techniques?

 Here’s why: 

Reason #1: Fastest and Most Effective 

Buying solo ads from the other vendors indeed is the fastest and most effective way to generate traffic to your site for the starters, because you don’t have a long mailing list to mail them your promotional emails. So, to increase your mailing list, you need to buy solo ads from other vendors. Moreover, the budget on how much you spend is controllable. The total amount that you need to pay depends on how many traffic the vendors had sent to your page, which is what we call “pay per click”. I will further explain about pay per click later. 

Reason #2: Targeted Leads

 With the buying of solo ads from the vendors from the same niche as yours, you are going to get all targeted leads to your site. The traffic they send to your site are those that are interested in your offer, instead of getting traffic from other niches that are not your target and probably will not make any purchases.

Another benefit from buying solo ads is that you can increase your mailing list as well. When the directed leads from the vendor to your site make any purchase, you get to collect the email addresses as well through the landing page. 

Reason #3: Instant Results and Conversion Rate 

The results of the conversion rate can be seen almost instantly, and this is the best part of buying solo ads. The vendor you buy solo ads from will straightaway send the solo ads email to their subscribers, to promote your affiliate link.

 This is why you don’t need to wait for many days for the traffic to your site.

 Here are the three reasons why I choose to introduce about solo ads instead of all the other ways to generate traffic.

 However, most of the marketers forgotten that solo ad emails are serve as PRESELL only. They put the sales page in their solo ad emails instead, which is why so many of them cannot grow their mailing list through buying solo ads.

 The sequence of how solo ads should works is first, of course, seeing the solo ad emails. Second, to the landing page to opt-in their email address, and then last to the sales page of the promoted product.

 This is how the sequence should be; don’t put any sales-related messages in your solo ad email, you can insert message about the free report to download if they opt-in their email today. The solo ad messages and landing page must be congruent, so it makes sense to the readers.

 Here is an example for you to revise on how a landing page should be As you can see it, starts with a simple but action-oriented headline about the free report your subscribers will receive after the opt-in of email address, and then a call to action to fill the box below with a big red arrow pointed down and the orange call to action button.

 Tip: The conversion rate is higher if you only ask for their email with a single opt-in. Some of the marketers would ask for double opt-in, however, this will not increase the conversion rate.

 This is the common format of a landing page, so, your solo ad email should mention something about the free report instead of the product you are promoting. Let the vendor do the sales with the sales page. Your job is to direct the traffic to their site.

 How To Write Solo Ad 

A solo ad email needn’t be too complicated. It must be simple so that it’s easier for readers to take in. The basic and effective format for a solo ad isfollows: 

1.  Short  and  precise  – maximum of  200 words, and  55 characters  per lin

2.  3 URLs  to the  same  site  – beginning, middle, end

This  should be  the  basic  format  of  a  solo ad email  as  well

Tip:  Give  a  semi-blind offer, which  give  only  half  of  the  information  about  the offer. This  is  one  of  the  cliffhanger  techniques, to arouse  their  curiosity  to know  more  about  what  is  the  next  offer  you  are  going  to give  the

 The  solo ad should be  written  in  the  following  way

Hey [[firstname]], If  you  are  _______ and _______ then  you  owe  it  to yourself  to see  this: [[LINK  GOES  HERE]] Here  is  how  to ____________. Click  here  to find out  now: [[LINK  GOES  HERE]] YOUR NAME P.S. You  can  get  in  now  at  absolutely  no-cost. Here  it  is  again: [[LINK  GOES  HERE]

As  mentioned, you  should lead the  traffic  to your  landing  page  first!  For  the purpose  to collect  the  email  addresses  from  the  subscribers  to grow  the mailing  list, because  the  size  of  the  mailing  list  is  the  biggest  asset  of  an affiliate, hence, do not  send to the  vendor  sales  copy  firs

 The  first  priority  is  to build your  own  mailing  list  firs

 How To Track  Conversion

 Tracking  the  conversion  rate  to the  site  is  equally  important  because  you  will need to know  how  many  clicks  you’ve  sent  to the  vendor’s  page. The recommended software  is  Google  Analytics  and  Link  Tracker  Tool

Google  Analytics  is  a  free  service  provided by  Google;  you  can  find this through  the  Google  search  engine  and signup for  free!  However, there  are several  link  tracker  tools  available  online  that  you  can  purchase  to have  more functions

Reliable  Places  To  Get  Solo  Ad Vendo

 Go to SoloChecker.com and look  for  the  suitable  package  that  suits  your budget  plan, you  will  need to know  how  many  clicks  you  want  to buy  from  the vendor  – 50, 100, 200, 500 or  1000 click

 This  is  one  of  the  reliable  places  that  you  can  go, or  you  can  simply  search  for ‘solo ad’  or  ‘email  advertising’  plus  your  ‘niche  name’  in  the  Google  Search Engin

 Try  to contact  a  few  solo ad vendors  and collect  all  the  information  needed if you  are  able  to, the  “Questions  to Ask”  is  already  done  for  you, I’ll  reveal  it to you  late

 The  purpose  of  asking  them  this  set  of  question  is  for  the  comparison  purpose, to compare  the  price, size  of  mailing  list, reliability  and so o

 The  clicks  you  bought  is  the  number  of  traffic  you  will  get, this  way  you  know exactly  what  you  are  going  to get. However, worst-case  scenario, it  would be the  number  of  clicks  the  vendor  sent  is  not  equivalent  to the  clicks  you’ve bought  from hi

 This  is  another  reason  why  tracking  is  so important, because  you  need to know  your  number  just  in  case  anything  happens. You  have  to discuss  about the  terms  and conditions  with  the  vendor  before  to avoid any  conflic

 Here’s  the  set  of  “Questions  to Ask

1.  How  big is  your  email  list? 2.  How  you manage  to get  my lead

3.  How  many clicks  are  you  able  to generate?

4.  Can you  provide  me  a suitable  offer?

5.  How  ‘old’  is  your  list?

These  are  the  commonly  asked questions  to make  sure  it  is  a  reliable  vendor to joint  venture  of. The  last  question  is  to make  sure  the  mailing  list  is  an  upto-date  list;  if  the  mailing  list  is  too old, you  may  want  to reconsider  the  deal with  him

Here’s  the  most  important  part  in  dealing  with  the  vendor,  how  much  should you spend?  The  price  range  will  be  from  $0.20-$0.50 per  click. For  example, the  first  option  of  100 clicks  for  $40 will  be  $0.40 per  click. Do the  math  and know  how  much  you  pay  for  the  clicks

For  starters, you  should start  off  small  with  100 clicks  first. Always remember  to do the  tracking, to track  on  the  number  of  clicks  to your  site.