Why Education or why Sales Based Marketing.

What is the most important process in determining the success of your coaching business? The correct answer to this question can change your coaching business forever. It can change your perception of your business. It can change your focus in your business. It can change the way you run your business. And most importantly, it can determine the success or failure of your business. I asked dozens of trainers this question and got a wide range of answers. But only 4% of them were close! Most coaches answered: quality service. Number of customers; Pricing; Branding; Promotional text. … And all these points are important, but the most important process is the marketing methodology. You need to have all the other factors, but that's your marketing method that ultimately determines the success or failure of your business. Let me explain ... Almost all trainers use marketing techniques, which are sales-based marketing techniques. This is understandable because most traditional marketing techniques teach sales-based marketing techniques. We are all influenced by sales-based marketing everywhere, including television, newspapers, magazines, billboards, and radio. And when coaches study marketing techniques, they probably learn about traditional sales-based marketing techniques-print ads (newspapers, yellow pages, magazines, journals, etc.), direct phone calls, radio, leaflets, direct mail letters, etc. .. However, while coaches using sales-based marketing techniques are applied, some very powerful forces are at work ... Most coaches decide to have a "sales pitch" I feel uncomfortable. Therefore, they are uncomfortable talking about themselves and checking the quality of their products. This means they do not close and appear to potential customers as a general lack of confidence in themselves and their products and services. Sales Marketing is very expensive-it eats up your net profit on your service. The more money you spend to acquire customers, the less net income you will ultimately maintain. In general, people are very skeptical and hostile to marketing. This will increase the sales barrier exponentially. When you use sales-based marketing methods, most prospects are already shut down to learn more about your service because of their natural tendency to protect themselves from sales-based marketing. There is no such thing as trust or relationships built through a sales-based marketing approach. A prospect needs an element of trust to buy from you. Your prospects need to be confident that you can keep your promises and that they will get a positive return on their investment. This level of trust is very difficult to build through a sales-based marketing approach. You do not create a mutual obligation to prospects to consider your offer or purchase from you. It is a natural human tendency to return what you are given in kind. You cannot build mutual commitment through sales-based marketing. Attract budget-sensitive shoppers and "tire kickers". These shoppers are time consuming and have very low conversion rates. Keeping in touch with prospects is difficult enough to build a relationship of trust. It usually takes 4-6 contacts for a prospect to make a purchase from you. So you can hear yelling, "If sales-based marketing isn't effective, what's my alternative to attracting customers?" And the answer is ... education-based marketing. Education-based marketing is the process of acquiring and transforming good customers by providing them with what they need (valuable information and advice to solve problems) and removing what they don't need. Education-based marketing is generally done by providing credible marketing methods such as sales-based marketing, education-based marketing tools ... – What you really want from your prospects – Very valuable Provide information. And you're getting rid of what they don't want: selling. -You feel good because you maintain your dignity and never care about selling. -Your brand awareness and respect will skyrocket! Education-based marketing is the ultimate in brand building. By positioning yourself as an "expert" or "expert" by using your educational products to solve the most pressing problems your niche is facing. They will be the only logical choice in your market. -You can establish yourself as a trusted authority because prospects rely on you as a trusted source of valuable advice. -You can also significantly reduce your marketing costs and get paid to market yourself. This will significantly increase the net worth of every customer you bring in. In fact, half of your customers can double their net profit. -No need to look for new prospects-Potentials will come to you (to solve the problem). -Prospects don't feel pressure to sell and appreciate information and advice so they can stay in touch with prospects throughout the sales process (mutually beneficial). -Reach prospects early in the decision-making process – You may be afraid to call you in other ways, but attract "moderately interested" prospects who are not afraid to request your information. – A high level of trust and early relationships make you recognized as a consultant rather than a salesman, making value-added sales much easier. -For relationships built on trust and mutual commitment and your efforts to help them-even if they don't hire you-because they feel loyal to you, you Dramatically increase referrals from prospects! And your nominations come much earlier in your relationship. -Combined benefits as information is freely shared among prospects in the niche. -Not many competitors use education-based marketing, giving them a competitive advantage. -High leverage can be achieved by presenting marketing even when you are away. -You can save valuable time by communicating your message directly to highly qualified target groups. As you can see, education-based marketing is the exact opposite of sales-based marketing and can make an extraordinary difference between business and business enjoyment. So ask yourself, "How much education-based marketing do I currently do?" And "How can I develop a marketing plan that is largely composed of education-based marketing techniques?" please give me.