Is there anything stronger than a transfer from a friend? Money cannot buy loyalty at the expense of a friend, or even someone you know. The above recommendation was actually emailed to a happy Sport Clips customer ™ going to a friend and coupon for a $ 3 discount. This is one of the many posts posted by Joan & Chuck Matheny's clients.
Matheny has two franchises for Sport Clips ™. Sport Clips ™ has a situation where men and boys feel free to cut their hair. Each seat has a television set for a sports event, there is a sports theme everywhere, and their main service is MVP. MVP includes shampoo, neck massage, and hot towel - guys you should try!
In September 2005, Chuck was looking for a way to communicate with his customers without buying expensive ads. He also wanted to improve customer retention for the first time. She decided to try PromoterZ ™ on one of her sites to see if it could help. He is very happy with the results, his second store is now using the system. You can read more details about Matheny's experience here.
Obviously biased, I think PromoterZ ™ is an easy and inexpensive way to make transfers and I hope every business owner subscribes. Having said that, it is certainly not the only way to encourage your customers to tell their friends about your business. Mity-Lite, a world-renowned folding, and lightweight and durable table maker recommend 40% of their sales in the fact that their retailers are constantly asking, "Who else knows who can enjoy the quality of our products?"
One company says most of its sales are related to the transfer by Bike Friday. Here is a description of their referral program from CMO (http://www.cmomagazine.com/read/100105/power_one.html):
The company also uses the transfer rewards system. Customers receive a set of 12 prepaid postcards with their names and the Bike Friday specialist who sold them their bike. Whenever a customer meets an interested person who is influenced by his or her bicycle, he or she will fill out a card and toss it in the mail. The bike on Friday then sent the details to the contact. It also filters these links on its website so that passenger riders receive a bonus when they are expected to buy a bike. Customers can choose a $ 50 check or a $ 75 credit for future products. The day collected enough transfer credits to buy a $ 2,000 bike last year.
The referral system has helped the company get more than a third of its 10,000 customers; it also helps drive sales. Over the past three and a half years, the program has generated sales of $ 1.3 million. In 2004, 29 percent of their sales came from transfers.
Customer submissions are effective and as the advertising frenzy continues to increase, they will become more intense. If not, spend some time thinking about how you can make it easier for your customers to tell their friends about your business. It will be worth the effort.
You must be logged in to post a comment.