Remove speculation and measure success - that’s what analytics behavior for your website [or web statistics] is all about. Understanding where they come from, where they live and what people are doing on your site.
Almost all web hosting services provide analytics that can help you begin to understand what users are doing on your site. But many hosting services do not provide sophisticated tools. Tools such as query reports, showing how visitors are progressing through the various stages or levels of your site - in the hope that it will be the forerunner / conversion / marketing or navigation report that gives the visitor work as an entry point; where they click; where they come from; where they go; how much time they spent on the page and their sites. Then there are tools like segmentation reports that track the behavior of certain groups of visitors such as consumers, those from Google etc. as well as robotic traffic reports when search engine spiders target your site.
There are free packages that you can use from ClickTracks or Google, but you have to install them on Google, and it can take weeks to set you up and ClickTracks Appetizer is free, fast and includes a few of the most popular ClickTracks features such as overlay, or viewing. , page reviews and basic visitor labeling.
But once you have a web analytics tool, what do you do with it? For many people, statistics can be frightening and explain what they mean can be painful; but hey, no pain, no gain.
The first thing you need to understand are basic words:
Hit: a file request from your web server that is logged.
Page view: a file request type that is defined as a page in a log analysis or event, tag page event used in page tagging. In log analysis, a single page view may generate as many beats as all the resources needed to view a page (images, .js and .css files) are also requested on your web server.
Guest session: a series of requests from a unique visitor we have for a single visit. The tour is expected to contain advanced (log analysis) and page views.
Unique visitor: a specially identified client who creates applications on your web server (log analysis) or viewing pages (page tags). A unique visitor can, of course, have many visits.
Repeated visitor: a visitor who has made at least one previous visit.
New visitor: a visitor who has not made any previous visits.
Search terms refer to: search terms that people use to find your site.
Guiding URLs: tell you which websites are sending you traffic.
Content popularity: a list of the most popular pages on your site.
Site overlay: displays your actual pages by clicking on the click level next to each link that shows the number of people clicking on each link.
Jump rate: indicates the number of visitors who left the site on a particular page.
OK, most of them are obvious but still worth it. In future articles I will cover some of these principles and the rest of the article.
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