Why do people leave without buying anything?

Are you familiar with this situation: the site was ordered, the texts were written, the domain was bought. They did everything as it should, visitors go, but there is no sense: there are no orders, there are very few calls. No belief that everything will begin here, you just have to wait, no longer work. And the phone has already been dusted off for the third time... But there are still no calls from the site…

What questions should be asked first in this situation?

Is the phone number spelled correctly?
Where on the site is it located?
Is it visible in the background?
Is the call made by clicking on the phone?

If everything is in order with the phone, and by clicking the phone rings, then we move on to the most basic questions:

Why do visitors leave?
How to increase website visit time?

By rare calls, as well as a web browser and Google Analytics, you still understand that the site is working, that the promotion is bearing fruit. But the conversion is too low!

What to do?

Here are 17 negative reasons why visitors leave your site:

The homepage doesn't make it clear who you are and what you offer or sell. A person moved from Yandex or Google, worse if he clicked on an ad and did not see where exactly he went. This happens quite often! Owners of sites, online stores, service providers look at the resource at the time of creation, and they are very clear about who is selling what here. The owner does not think for the time being, until the time that the slogan of the site, for example, “We make life more beautiful!”, does not say anything to a complete stranger.
There is no detailed description of the services provided. Often they get off with a dry list for the reason described above, or they think that the visitor himself will guess. Well, what can be incomprehensible here? It's written in Russian! But practice shows that the visitor usually guesses only to click on the cross in the upper right corner.
There is little or no useful information in the description of goods or services. It happens that completely unnecessary information is written, but not a single word is necessary. For example, the description for varnishes and paints, they do not indicate the drying time, whether it stinks a lot. The dimensions of building components do not indicate their size, for example, the height of a bucket. The page raises more questions than answers.
Poor quality illustrations. The image in divorce repels immediately.
Lack of price or cost of services. There is a version that this is done in order to call the client for feedback so that he calls. However, it is worth remembering about modest people who are embarrassed to call. How not to forget the fact that people sometimes spend time waiting for a child from a dance, collecting information about sofas and repairs or about the cost of visiting a doctor. And one of the main points in this collection is the price. And it can be inconvenient to call, for example, to find out the cost.
Phone number is not visible: it is small, it merges with the general background, it is located in the “basement” of the site, only the landline or only the mobile is indicated.
Address not visible.
It is difficult to find a catalog or description of services.
It is not clear where the button "Buy" or "Make an appointment" is. Or there is a button, but it does not work. Or it opens in a new window, and the visitor does not notice this new window, especially if viewing the site from a phone or tablet.
No customer reviews.
The site is anonymous. You want to trust a person, not a site. It is worth showing that friendly people work here, ready to get feedback, help, suggestions, advice.
Viewed tongue-tied content. Site owners often sin with narcissism or present information in a language that is difficult to understand. And a professional copywriter presents information objectively, creating informative content for the consumer. We all wrote compositions in school, some even wrote A's. Site owners also continue to believe that she is talented at filling the site and presenting a wealth of information about herself and her services.
An overabundance of banners, calling to perform any action pleasing to the site owner. Discount, promotion, sale! Come to the salon opening! Call a measurer for free! 5% discount for pensioners! Etc…
Slider. That says it all. Rolling pictures at different speeds often lead to only one thing - to quickly close the site. The owners of Internet resources in pursuit of beautiful pictures with cats forget about the weight of the picture. When, when opening a site, it takes a long time to load “thanks” to the slider, and then the site itself freezes ... this will not increase the visit time. And exactly the opposite!
No "Quick Chat". Even if you are bad with time and there is no way to respond to messages, and there is no financial opportunity to hire a person, nevertheless, having a chat opens the door for feedback. When there is no door when the phone is also hidden, the content is not clear, then the person leaves and forgets the name of your resource.
Outdated design or tasteless decoration. Time does not stand still, the fashion for design is constantly moving forward, search engines also change preferences - all this should be taken into account. Narrowband sites from 2000 have long gone out of fashion and morally obsolete. This also needs to be taken into account and adjusted to the passage of time. Do you think such sites do not exist yet? There is!
And also make a discount to your taste in the design: doves, flowers, and more than 3 fonts already look like trash, not tuning.

Preference for acid colors in website design. There are still sites red-black or orange-green, looking at which watery eyes. Yellow letters on a white background or a half-clothed girl with a drill in her hands will say that you don’t need to buy anything here, and you don’t need to call. Just close quickly to save your eyesight.

Refinement of the listed trifles will instantly reduce failure rates.