Why Digital Marketing ''The Future''

In the era of traditional marketing that started with the birth of Television and Radio there was no such concept of Digital Marketing. As this phase continued and technologies became to enhance a bit more we came to know that there is something called computer It was made with different techniques which were combined together to work as a robot to solve problem in an advance world.

It dosen't matter if you are using Yahoo.com or Google.com you are searching for those who have done their Digital Marketing on their own or outsourced to someone who can look after their presence in digital media.

People still believe that Facebook is the first social networking site and Google is the first search engine of its type All wrong SixDegrees.com was the first social networking site launched in 1997 whereas Archie.com was the first search engine started working in 1990 Did you know about them before I guess no.

The world Digital means anything that can be seen on the screen and has no physical existence as material or it cant be felt.

Whereas the word Marketing refers to the strategy to promote a product whether tangible or intangible on the screen that hs no feel in it So what is Digital Marketing refers to the marketing concepts through which one can easily promote the product or service through internet using different platforms such as Social Media, Search Engine Optimization, Google AdWords,Content Writing, Email Marketing,Affiliate Marketing, Digital Strategies and Digital Reporting All these concepts are discussed.

How a Digital Marketing Department Works

In any company where there is a digital marketing department there are different ways of working in such environment Such as there will be a different way of working in a software house as compared to a company that only has 3 people in this digital marketing department and their work is not related to software.

Every company hire people as per their needs but in digital marketing there should be a proper setup for digital marketers and you should have at least these positions available to be filled with expertise of:

Search Engine Optimizer: To optimize the website and making sure that your website ranks on top when the related keywords are being searched on Google or any other search engine

Social Media Manager: To maintain the presence of your brand on social media such as Facebook Instagram Linkedin Twitter etc The social media manager knows all the ins and outs of your brand that what he needs to promote and what he should not and what channels he need to advertise on

Graphic Designer: For any company it is the basic need to hire a graphic designer for social media website visiting card designing pamphlets designing work No matter how small your business is you will need the designing done as per your need even a burger box is designed in a food cafe

Web Developer: There shouold be at least one website developer who is maintaining your websites since begining and he should know what you update on website and when A graphic designer is not a developer people consider designer and developer both as a single unit which is not correct and both have different job roles and expertise