All surverys, conducted all over the world, especially those conducted in the United States of America have established that communication skills are important to all businesses. The value of good writing, speaking and listening skills for career advancement is stressed by employers.
The greatest priority is given to communication skills in all business schools offering MBA programme Wall Street Journal (career journal 2002) proclaims "To stand out from competition, you must demonstrate the unwritten requirement that are now most in demand: leadership and communication skills
Modern technology magnifies an individual's communication skills. E-mail and other forms place an individual's communication skills leading to "compare and contrast" situations. So, there is a need to constantly hone (sharpen) one's communication skills
Good communication skills advance an individual in his/her career. As one
advances, one has to develop a sharp focus on his communication skills, constantly
strive to sharpen them. The situation becomes more and more demanding.
In the present highly competitive global scenario, a business executive not
only needs to perform well but also communicate the value of the good performance
to others in the same business.
We will underscore the importance of communication skills to individuals in business with the observation of Peter Drucker, the most respected management Guru "Colleges teach the one thing that is perhaps most valuable for the future employee to know. But very few students bother to learn it" Peter Drucker refers to the skill to organize and express ideas in writing and speaking.
It is true in respect of our country also. Students and even institutions tend to treat this subject as less important. You may be a good accountant, engineer, designer or an expert labour manager, but unless you are able to communicate your ideas well, your advancement runs the risk of failure..
Why is it necessary for Business to Communicate?
How much communication does business require? The more organised a business is, the more complex is its communication requirement. Businesses need to process and information through computers. They need to prepare and send messages. They have to fill up formsthat satisfy requirements. Telephone talks, text messaging, E-mail messages, Issue of instructions, Letters and reports are needed for a business organisation and processed information has to be organised to trigger business activities, Research investigation and its findings have to be communicated face to face and so oral communication is also required. Thus, communication takes many forms like written, oral and through computers. Business being an organised activity with clearly defined goals and objectives, it requires effective communication at all levels.
Specific Objectives of Business communication
Business communication has specific objectives.
They are: 1. Information related Communication Information on a product, service or activity of an organization to the people concerned and information about the product, service or activity from the people concerned to the organization come under this category. They are outgoing information and incoming information respectively. The people concerned may be those within the organization or outside the organization. Transmission of information may be through personal contacts, written documents, advertisements, etc. Information might be in the nature of an advice, order, warning or Orders and warnings are different from advice
and counselling by their very nature. 2 Persuasion related communication Persuasion is related to the promotional activity of a company. It is employed to promote sales and service. Persuasion related communication calls for tact and an understanding on the part of the communicator.
You must be logged in to post a comment.