To get attention, you have to be different from all the rest. Just imagine this: so many business cards strewn all over your target clients table and even the floor. And all of them have one thing in common- almost all the business cards are in black and white. Except for 2 or 3 business cards. These few business cards are printed with a smattering of color.
Which do you think would be able to catch your target clients attention? It is a well-known fact that color makes anything look better, especially if you use it in your marketing medium. Astute business owners know the power that color can provide your promotional tools. Rather than the standard black and white in your business cards, full-color business cards look better and yes, even smarter. It draws your target clients interest and helps them become aware of you and your business. Full-color business cards even ensure that your information will be read and better understood by your target audience. In addition, the color gives your business card printing pieces the chance of getting recognized and remembered even after your initial meeting.
And these are not just creations of an overactive mind of a graphic artist trying to sell you to the idea of using full-color business cards for your marketing tools. Studies actually show that people, in general, are twice as likely to be attracted to colored materials rather than regular black and white. In fact, research proves that those who use color in their materials, such as business cards, tend to portray a more professional, more prepared, and more enthusiastic identity than those who deliver monochromatic ones.
Hence, the color almost always can persuade a target reader to become a potential buyer. Nevertheless, as with any printing project, full-color business card printing also needs proper application and restraint on your part when you decide to use color. As always, having too many is simply too much for your target audience to take in.
In fact, too much color tends to annoy your target clients, as well as distract them from what is really important in your message. Always remember that color is a tool to help you convey your message to your target audience clearly and concisely; and in turn help them to better understand what you want to say to them. So keep everything at a minimum. Dont get excited and go overboard with the use of color in your business cards. Practicing simplicity in your full-color business cards can often lead to a more successful project than anything done with overzealous designs and layouts.
These business multi-tools fulfill many of the professional’s basic needs: advertising, brand recognition, call-to-action, and of course contact information. When designed right, these pocket-sized billboards can leave a lasting impression and create life-long customers from passing strangers.
business card for good grace by mad pepper
A simple yet whimsical business card design by Mad pepper.
A business card is a small, printed, usually credit-card-sized paper card that holds your business details, such as name, contact details, and brand logo. Your business card design is an essential part of your branding and should act as a visual extension of your brand design.
In this guide, we’ll run through everything you need to know about business card design so you can tell your designer exactly what you want. Business cards should above all be personal, so this guide explains what your options are for the card that’s most… you.
But before we get into the 8 steps of business card design, let’s talk a little about what you’ll need before you start.
Before you start…
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clean and structured business card design
A clean and structured business card design by vanessarnaynard.
Whether you’re an individual freelancer, founder of a young startup, or part of an established enterprise, there are two crucial design components you need to finalize before you even begin thinking of business cards:
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