Designing the buyer-centric funnel
Funnels are the smart way to increase sales. But it is the process of approaching customers, and most importantly, you need a proper way; there are many ways in the funnel, but what is suitable for your buyer. Now let me take you to the buyer-centric funnel, which totally depends on the buyer's thinking; when they visit the sales website, for me, it is a bull's eye approach. First, you have to know the customer's problem and how you can give the solution like; if you have protein products and want to sell them, now the awareness section, you can not sell products directly to customers. Because in this segment, you need to connect with customers, you can give solutions or suggestions to buyers like how to live a healthy lifestyle? And what are the exercises that make you healthy? It would help if you guided them in this section.
→ The second essential section is where the number of visitors is to convert them into customers; obviously, the size of the visitors decreases when they become customers. Because you get customers who believe in your solution, you need to step up the platform by offering free services like a free consultation or free webinars. Customers will give their email addresses and sign in to your program. And also, in this section, you will introduce your products. But before they visit your website, you can also check that ROI is one of the main points of those visitors. If they are thinking about the safety aspects, or you are a trustworthy seller, or the quality of your products is good, or the company maintains a good standard of products, then in that area, you need to work on it. In addition to providing a free webinar or program of our product, we can build an ROI calculator on the website.
→ Third Purchase Section here your customers will reach your products website to see and buy the product. But there are some problems, most of the customers go to the sales website, they will give time, the condition is that they will give less chance that they will buy. For this, the content of your website's product should be well defined and should create friction or attraction to buy this product; you can insert review sections like customer feedback, customer service, rating of products, note that this only must have genuine customer reviews. Don't put fake reviews in it. It will not help you; it will make your website a scammer. Because as good and reliable as the website looks, you are successful in getting the customer's trust. Then these customers will buy a product from your website, and they will become your loyal customers. 
MEGAPHONE SEGMENT ( FLIP THE FUNNEL)
This is where customers have a megaphone, or your customers become promoters of your products. But the question is how.. and the answer is a flip funnel, what you need to do for the first step. That loyal customer is the biggest promoter, but you need to give them something like you can give a discount or a gift when they share the product details with their friends or someone who needs it. You gain new customers through your loyal customers. But you strategize here; you need to build data of your existing customers and new customers. The big factor is how much you are spending to acquire new customers and the average cost of acquisition, the average cost of retention, the average cost of acquiring new customers coming from referrals.
Now you have customers who have issues or confusions that you need to solve by customer service; yes, if customers don't get the solution, they will never visit your site. You should, of course, have 24/7 customer service or morning to evening service providing clear answers to questions there to whomever you need it. The next step is to create excitement for your customers. Like customers again buy something else on your website. You need to appreciate them by giving some extra discount for the next purchase or special badges, which create customer enthusiasm. You need to convince your team members or management for a flip funnel, which shows results through data. Create small trials and show trial results to get more executive support. Like you may show how the customer recognition program raised the average order value or customer referrals.
Ayush soni
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