Once again recognized as a valuable brand in the world for the US technology company Apple-iPhone and MacBook who are famous. The company's brand value for 2022 stands at  35,510 million. In the last one year, its brand value has increased by 34.8%. In 2021, their brand value was the highest.

Although Apple is at the top in terms of brand value, Chinese social media Wei Chat has been recognized as the most powerful brand in the world in 2022. They also got AAA6  rating this year.

Most of the companies that have set the highest brand value for 2022 are technology companies. The list is dominated by US and Chinese companies. This information has been given in a report of Brand Finance.

Satya Nadela, CEO of Microsoft has been recognized as the most powerful brand leader.

After Apple, Amazon and Google are in the list. However, the most surprising thing is the Chinese social media tick. This year they have got a place in the first list. And in 2021, their brand value has increased by 215 percent. Now they are at the forefront of global media sales. As a result, this year they have been recognized as the fastest growing brand in the world.

On the other hand, in the last two years, the technology sector as well as the pharmaceutical sector has developed rapidly. This is due to the increasing use of drugs in epidemics. With that comes vaccination. As a result, the pharmaceutical sector has developed the fastest as a sector in 2021.

After the technology companies, the retailers have got the highest position in the list. Last year, their brand value increased by 48 percent.

Brand key

Brands can be branded as Bengali, such as duck brand coconut oil. Confidence is one of the main regulators here.

Clothing brands in various shopping malls of the capital are now offering discounts on winter clothes. But not everyone is getting buyers at the same rate. Even between the nearest quality brands, the sky-high difference can be seen with the  eye. As recently seen on Friday afternoon at the Jamuna Future Park in the capital, huge discounts are being offered at all brand outlets across the market. But all the buyers seem to have crowded into a brand's outlet. At noon that day, all the buyers of Jamuna Future Park went to buy clothes of that brand. This is a symbol of people's trust in the brand. This confidence cannot be achieved just by earning more revenue.

David Hey, chairman and chief executive of Brand Finance, said in the report, "As a brand, a large number of people around the world are loyal to Apple — mainly because of its quality and innovation. Over the years, Apple has worked tirelessly to control the quality of its products, making it a cultural issue. The news that Apple will now invest in virtual reality and electric cars  the public interest in Apple is growing. '

Again the price of the product also plays a role in determining the brand price. Economist Wahiduddin Mahmud said in a Facebook status in July last year, "The prices of some very expensive brands are kept so high that the demand for those products is created, which is the exact opposite of the demand theory of the economy.

The lowest priced watch in Switzerland's Patek Philippe brand is  12,500, but a  100 Japanese Citizen or Casio brand watch will not give you a bad time. Demand for this specialty has grown significantly as a result of recent corporate scandals.

The role of leadership

The report also lists brand leaders. Satya Nadela, the chief executive of Microsoft, is at the top with a score of 8.3 out of 100. Then there is Apple CEO Tim Cook. Google CEO Sundar Pichai is at number five.

Speaking on the role of leadership in brand building, David Hey, CEO and Chairman of Brand Finance, said: The list includes those who are doing this work sustainably, that is, those who are able to meet the needs of all partners workers, investors, and the wider society as a whole. These chief executives must work together to build a sustainable future.