The purchase of AI Music, a London-based business founded in 2016, was completed in recent weeks. Apple Inc. acquired a startup called AI Music that uses artificial intelligence to generate tailor-made music, according to a person with knowledge of the matter, adding technology that could be used across its slate of audio offeree purchase of AI Music, a London-based business founded in 2016, was completed in recent weeks. The company had about two dozen employees before the dealings. Technology developed by AI Music can create soundtracks using royalty-free music and artificial intelligence, according to a copy of its now-defunct website. The idea is to generate dynamic soundtracks that change based on user interaction. A song in a video game could change to fit the mood, for instance, or music during a workout could adapt to the user’s intensity. On its LinkedIn page, AI Music said its goal is to give consumers the power to choose the music they want, seamlessly edited to fit their needs or create dynamic solutions that adapt to fit their audiences. The startup had earlier deals with advertising companies to create more engaging ads that played different music depending on the audience.
A representative of Cupertino, California-based Apple declined to comment.
While relatively small, the deal is one of the tech giant’s few acquisitions in the past year. Apple’s last reported purchase was also for a music company: Prime phonic. That startup ran a classical music streaming service that Apple intends to turn into an app tied to Apple Music this year.
Apple dramatically slowed down its acquisition spending during 2021, devoting only $33 million to deal payments over the fiscal year, according to a filing in October. That’s down from $1.5 billion in 2020 and $624 million in 2019. Apple has acquired AI Music, a startup that uses artificial intelligence to generate personalized soundtracks and adaptive music, reports Bloomberg. AI Music developed an "Infinite Music Engine" meant to create bespoke audio solutions for marketers, publishers, fitness professionals, and creative agencies. The technology is able to generate dynamic soundtracks that change based on user interaction. Music during a workout,
for example, could change based on the wearer's heartbeat, adjusting to "workout" intensity. AI Music described it as a feature that could allow advertisers to create audio that would match user context, like mood. Apple could potentially make use of the AI Music technology in several ways. Songs that can update based on heart rhythm could be useful for Apple Fitness+, and Apple's Photos app uses royalty-free music to provide songs for photo slideshows, so on-demand generated music that matches mood could come in handy for that purpose.AI Music's website no longer functions, but the company's prior LinkedIn page said it was on a mission to redefine how we create, interact and experience music. AI Music allows brands, developers and sonic adventurers access to our intelligent music library. Our goal is to give consumers the power to choose the music they want, seamlessly edited to fit their needs or create dynamic solutions that adapt to fit their audiences.
Apple completed its purchase of the UK-based AI Music company in recent weeks. Prior to acquisition, AI Music had approximately two dozen employees, according to Bloomberg. 
You must be logged in to post a comment.