At present, if someone tells you that he has decided to leave his job to start an internet business, you would consider braver.
In 1994, you would have considered crazy, especially since the founder of Amazon Jeff Bezos was vice-president of a Wall Street company.
Seeing that the Internet revolution took off, it made the decision to leave well paid, and embark on the Internet waters.
Think of a moment when you were in 1994. If you were born, the most likely you had not heard of the Internet yet.
But today, nearly 25 years later, the analysts rate Jeff Bezos as the best CEO in the world.
And in part, it's because Bezos is a visionary, ahead of his time.
5 lessons that every e-commerce business can learn from Amazon
If you bought on Amazon, you know that the service is designed to make your purchase very easy and enjoyable.
In fact, if you bought on Amazon and bought other e-commerce stores, the first will have generated a wait that is difficult to achieve.
It is, other online stores do not meet the expectations created by the good Amazon service.
But the aspects we are going to mention below are the ingredients that led the company to be one of the world leaders in e-commerce:
Customization and upselling:
A friend of the seller who does not know the e-commerce told me, Buy, you must know what to offer each customer. »
Know your customer is more important than ever.
Amazon does a good job of keeping track of all customer data and use it to make recommendations for the future buys whenever the user connects to.
Take advantage of comments and product information.
Jay Bear said in his book, the utility, that users of the search currently a product 6-10 times before buying it.
Amazon Capitalizes Reviews for more sales.
For a digital client to decide to buy, it is necessary to provide them enough information to make them feel safe.
Allow comments and provide accurate and useful information in product reviews will contribute to an e-commerce site for other products.
Paris Amazon on simplicity
When you arrive at the Amazon site, you do not see Flashy graphics or interesting pages. This is the object.
Amazon knows that his clients are there to buy. This means that the site does not really do anything else.
The lesson here is: try to maintain your site and keep the page as simple as possible.
What is important on this aspect is that simplicity is obvious throughout the user experience:
The research
The comparison
The magazine review
Payroll
Amazon offers the promise of the brand
The original name of the company was "Calabria", but a lawyer confused the name of "corpse", it quickly became clear that the name had to be changed.
Although initially, the main product was booked, Bezos already had the vision of extending product categories.
Amazon was not the first online company, but it is one of the most innovative.
Amazon's success started with a narrow category of products: books. But it does not stay that way.
The company was created as a result of what Jeff Bezos called his "regret minimization framework", which described his efforts to fend off any regrets for participating sooner in the Internet business boom during that time.
You must be logged in to post a comment.