The key to starting any business successfully is a good business plan. In his ebook, "Business Plan Secrets Revealed", Mike Elijah guides you through the business planning process step by step: from gathering the evidence you use to crafting your plan to disseminating your plan to qualified investors. .
His book provides the basic information needed to write a business plan. But its real focus is on how to communicate your plan to investors and make them believe that your business is the best investment option for them.
When I first uncovered business plan secrets, my heart sank. You see, I promised Mike that I would read his book in its entirety before writing the review. And Business Plan Secrets Revealed is not a simple ebook with one sentence paragraphs, large fonts and huge margins. It is full of information!
But as soon as I started reading, I was very shocked. Mike's writing style is catchy and insightful, and his explanations make difficult concepts easier. Throughout the book, it seemed to me that a friend was sitting in the back porch with me, really explaining how to do something. It is a kind of simple practicality that you can get only when you fully understand a subject.
Mike's clear understanding of business planning concepts is the result of 20 years of experience. Mike helps business owners buy, sell and finance their businesses. He has overseen manufacturing and selling locations in more than nine countries. He holds a Masters in CPA, Business Administration and has served as Chief Financial Officer for two companies that are publicly managed.
Revealed Business Plan Secrets begin with tips on gathering and maintaining the information you need. From the beginning, Mike focused on overcoming your biggest single challenge — investor confidence gap. In the "Show Me The Numbers" chapter, Mike provides some clear explanations of the business financial statements I read. If things like stockholders' equity or cash flow statements are shining in your eyes, your salvation has come.
Subsequent chapters reveal business plan secrets to effectively communicate your business plan to help you fulfill Mike’s promise. There are complete instructions on how to write your business plan, how to open and read your plan and how to avoid nine common writing mistakes. He explains how choosing the right design can make your business plan easier to read. Mike lets you know how to prepare for critical times, including investing in a 60-second, two-to-the-point, verbal pitch for your business. Complete the book section with tips and resources to find investors.
As I read, "Do I really need such a business plan?" I do not know. It is not a business plan solution to fill in the blanks and print. But then I realized — if I am serious about being successful, I need to know as much as possible about my business. Before I started spending money. Before I was in line at the market.
By the way, I did it through the whole book. And on the title page I confirm that Mike delivers what he promises: he will teach you how to gather evidence quickly, build a case for your business and write a readable plan to attract investors. And makes your business the most attractive investment option. Even if you already have other business plan resources, I highly recommend disclosing business plan secrets.
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