As I scan my inbox, I daily have the resources to improve the quality of my site, create attractive new logos, and increase the crowds in every way you can think of - but who makes these guys professional?
Visit their websites if you try! When I feel lonely, this is what I will do ...
Check out their Google Page Rate. To do this, you need to install the Google Toolbar - you can find it at http://toolbar.google.com
Although Google Page Rank does more than tell you how many people link to the site, if the result is less than 2 or 3, they have a problem. (Internet ‘experts’ need to know how to improve the quality of their page - shouldn’t they?)
Next, check out their Alexa rating. By doing this, you can enter the Alexa Toolbar or visit http://www.alexa.com/# and enter the site URL.
The alexa level of over a million means that the site receives very little traffic. Can you buy a service to improve YOUR traffic from someone who can even get people to visit THEIR site?
Look at the pages on the site - do they look like a dog breakfast is bad and warm too? Are there banners and ads for everything from hairdressing to Tahiti holidays?
Next, open the site in your browser and view the source. In Internet Explorer, simply select the View menu, and the source option.
Quickly search the Meta keyword tag. You will often see dense tags filled with dozens of keywords, misspellings and variations that appear to attack thesaurus.
In fact, if you find more than a few keywords and keywords, the author simply does not know how the meta key tag is handled by search engine spiders today.
To get any kind of level at all, the page and everything in it should have a clear and solid focus. This does not always happen on the homepage - where one may provide 4 or 5 different (but related) services, but certainly on each internal page, the content of the page should be very clear and clear.
While viewing source code, see JavaScript, Flash inclusions and other non-HTML features. If you see Script tags without inserting NoScript tags - the author uses features that users without script support can use. Search engine spiders are also unable (or unwilling) to mimic written features.
Guess what happens on a site that requires users to have JavaScript to navigate across the front page? Neither users with JavaScript restricted or search engine spiders will ever go beyond the home page!
Oh yes, and link requests… This is so annoying that it almost always ends up in the direct trash. I can count on the other hand a number of actual linking requests from webmasters of sites related to mine.
Many of these I have redesigned - but thousands of others on unrelated, fake sites should make you wonder what these people are thinking.
Also, in a recent Google review - it is said that repetitive links are heavily discarded in terms of page rank. It is best to work with one-way links, such as the one you can give me by publishing this article on your site. :)
Just for fun, use the site using an HTML Validator service like this: http://validator.w3.org/ - although a certain amount of unusual HTML may be acceptable, one can hope that these so-called experts can write. HTML is good enough for their home page to go through at least a lot of features.
Lastly, check the domain registration. Try http://www.whois.sc/beer-store.com (replace beer-store.com with the domain of the site you want to explore - unless http: // www or other characters)
If the site is registered for less than a few years, what gives these so-called ‘experts’ the ability to give advice to anyone?
(Can you let a doctor who has been studying for less than 2 years and information open you up as a sausage to operate his first heart surgery?)
Unfortunately, the Internet is a place where time seems to pass like the age of dogs. Could it be true that everyone who has read one or two eBooks on Internet Marketing and Search Engine Optimization now considers himself an expert?
One thing is as true as ever - buyer beware!
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