When will IPL 2023 start? IPL2023 Auction Updates

IPL 2023 Auction:

On the eve of the e-auction for Indian Premier League’s (IPL) five-year media rights, the Indian cricket board is bullish: currently at No. 4 behind National Football League (NFL), English Premier League (EPL), and Major League Baseball (MLB), in terms of “per match broadcasting fees” the board expects IPL to jump to the second spot.

Unperturbed by the late withdrawal of e-commerce giant Amazon from the high-profile race that still has old-hand sports broadcasters Disney Star, Sony, Zee, along with the new entrant Viacom-Reliance, Board of Control for Cricket in India (BCCI) secretary Jay Shah said that even if the rights go at base price, the valuation of cricket’s biggest tournament would have taken a giant leap.

Top League:

IPL 2023 would earn $12 mn per match: IPL set to be No. 2 sports league

BCCI secretary said that even if the rights go at base price, the valuation of cricket's biggest tournament would have taken a giant leap. And also he stated that IPL 2023 will be a Giant leap for Indian cricket on world stage

Unperturbed by the late withdrawal of e-commerce giant Amazon from the high-profile race that still has old-hand sports broadcasters Disney Star, Sony, Zee, along with the new entrant Viacom-Reliance, Board of Control for Cricket in India (BCCI) secretary said that even if the rights go at base price, the valuation of cricket’s biggest tournament would have taken a giant leap.

“At present, an National Football League game costs a broadcaster about $17 million, which is the highest for any sports league. That’s followed by English Premier League, at $11 million and the Major League Baseball figure, too, is roughly the same. In the last five-year cycle, we got $9 million from one IPL game. This time, going by the present minimum base price that we have set, BCCI will get paid $12 million per IPL match. That’s a giant leap for Indian cricket on the world stage. We will be just behind NFL,” Shah told The Indian Express quoting a BCCI study on global sports leagues.

Media Rights:

For the BCCI, this will be the second successive broadcasting windfall from their five-year cycles. Back in 2017, the overall IPL rights went to Star India for around $3 billion, an unheard amount for a cricket deal back then.

With IPL now a 10-team tournament and the duration of the league expected to be further stretched, the 2023-27 media rights deal is expected to break new ground.

An early indicator of Brand IPL growing despite the pandemic lull was the sale of two new teams earlier this year: BCCI earned a total of $1.7 billion, with the Lucknow franchise going for 250 per cent more than the base price.

“We are committed to the ICC FTP (Future Tours Programme). The Indian cricket team is our primary responsibility. By playing away games, other cricketing nations earn revenue. We have a responsibility to let the game grow around the world,” Secreatary said.