When Tips To Successfully Promote Your Book On Talk Radio

For almost two decades, we have been telling you about the importance of chat radio as a way to advertise your book to more people. Because we want you to be successful with chat radio, here are some “in-depth” tips that can help you become the kind of guest every host wants to have in their program: 1. Be enthusiastic. Make sure you bring POWER to the table. Radio presenters love you when you show enthusiasm on the air. If you are happy with your message, the audience will be happy too, and they too — and are more inclined to want to learn more about your book. 2. Avoid distractions. Make sure no dogs bark or children bark and cling to your leg. Turn off your computer and TV, and make sure you turn off your phone. Lock in a room where you can get complete privacy without interruptions to stay focused! 3. Be honest. Stay open and honest with the host. Audiences are better connected with people who are “open-minded.” Don’t be afraid to be who you really are and say what you really think. Remember that Howard Stern built an empire, faithfully to his audience! 4. Explain your message. Before you go on the air, know the main points you want to convey in your book. Make sure you stay in the "message" no matter how far the host's questions take you. Always reply to your main message. 5. Be aware of your wording. Make it a practice to state key points allowed in advance of your discussion. Remember that not only what you say but also how you say it. Inflection helps keep the listener interested. 6. Speak slowly and clearly, and confirm E-NUN-CI-ATE. You do not want your words to clash together. If you speak too fast, the audience will not be able to understand you. Make sure you speak up so that people will always be interested. 7. Have notes nearby, but try not to read them. Know your cold clothes. Reading your notes or verbal responses sounds difficult and repetitive, and you will lose your audience. You want to sound as natural as possible so that your message will be more likely to trigger a purchase response. 8. If you stumble, stutter, or slide during the interview, forget about it and move on. Do not dwell on your faults. Do not be discouraged. Stay in the message and you will live. 9. Do not find technical terms or use words that most listeners will not know. Remember that you are trying to get a large audience to relate to you. Use common names, if possible, and save four-letter words for your next Scrabble game. 10. Smile in the air. If you smile while you speak, the audience will hear you. If you devour, they too will hear that. Although listeners may not be able to see you on the radio, they will be able to “hear” your interest and enthusiasm. Remember — the purpose of every interview is to enlighten your audience about your book and to be interested in purchasing it. If you would like to hear more about chat talk and how it can help you to promote your book effectively, call me or my husband Steve at 727-443-7115, ext. 208. Nothing beats a real-life conversation! Call today - we look forward to hearing from you! Warm Greetings, Marsha Friedman, President