Regarding Apple's largest iPhone 15 and iPhone 15 Pro advancements, consensus is rising, but price remains a point of debate. The most recent leak is terrible news for those interested in Apple's flagship model, even as concerns persist that Apple may raise pricing for all iPhone 15 models.
Apple Insider has obtained a leaked report from esteemed tech analyst Jeff Pu of Hailing International Securities, who claims that the iPhone 15 Pro Max would be the priciest iPhone ever made by the company.
Pu doesn't mention a price, but for the iPhone 15 Pro variants, increases of up to $200 have long been rumored. This would entail the following pricing breakdown for the iPhone 15 Pro Max:128 GB
iPhone 15 Pro Max, 128 GB — $1,299
Apple iPhone 15 Pro Max, 256 GB — $1,399
iPhone 15 Pro Max, 512 GB — $1,599
My sources indicate that both iPhone 15 Pro versions will likely experience price rises as Apple keeps enlarging the gap between its Pro and non-Pro handsets as part of its larger product plan. Their switch to a rumored titanium chassis will play a role, and the iPhone 15 Pro Max will be the only model to include the eagerly anticipated periscopes optical zoom lens, which is too big to fit inside the smaller Pro.
In addition to pricing, Pu says he anticipates the iPhone 15 range to start mass production in August and generate 84 million devices by the end of 2023.
The iPhone 15 series has already received criticism for being "too mediocre of an upgrade," despite the fact that it is still the topic of rumors. The iPhone 15 and iPhone 15 are to blame for this.
This is consistent with the data I've gathered from two other unnamed sources. Both stated that Apple is working on methods to enhance the battery life of its iPhone 15 Pro models, in particular, but neither was pleased to give a specific percentage for the increase.
Why use Pro models? Two things. As part of a larger effort to increase the gap between all of its Pro and non-Pro devices, Apple continues to seek out Pro-model differentiators, which supports their expanding pricing discrepancies.
Second, Apple's third-generation 3 nm manufactured A17 processor will be found in iPhone 15 Pro versions. The 5 nm A16 in the iPhone 14 Pro and Pro Max was replaced with the quicker, cooler, and more effective A17. Apple must determine how to strike a balance.
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