Sony Sports Network has inked a significant long-term extension of its partnership with the Union of European Football Associations. The sports network has acquired exclusive media rights for all UEFA national team competitions scheduled between 2022 and 2028, including the highly anticipated UEFA Euro 2024 and UEFA Euro 2028.
As part of the agreement, Sony Sports Network will exclusively broadcast the UEFA tournaments on television and its over-the-top (OTT) platform, Sony Liv, across a wide range of territories, including India, Afghanistan, Pakistan, Bangladesh, Bhutan, Nepal, Maldives, and Sri Lanka.
This landmark six-year deal grants Sony Sports Network access to a staggering 1,300 football matches. In addition to the national team competitions, the network will continue to be the official broadcaster for prestigious UEFA club competitions such as the UEFA Champions League, UEFA Europa League, and UEFA Europa Conference League.
Expressing his satisfaction with the partnership extension, Guy-Laurent Epstein, Director of Marketing at UEFA, stated, "We are very pleased to continue our partnership with Sony Sports Network as the home of UEFA National Team Football in the Indian subcontinent until 2028. Fans in the region will be offered an extensive and excellent coverage of UEFA’s European National Team Football portfolio, which includes the European Qualifiers, UEFA Nations League, UEFA Euro 2024, and UEFA Euro 2028, with all matches broadcast on linear television and the digital platform Sony Liv."
Rajesh, Chief Revenue Officer - Distribution and International Business and Head of Sports Business at Sony Pictures Networks India, expressed his enthusiasm about the extended partnership. He said, "We're thrilled to announce that Sony Sports Network has extended its partnership with UEFA and secured the rights to the UEFA Euro 2024 and 2028 editions, further cementing our commitment to delivering premium quality football on a massive scale. With the acquisition of exclusive television and digital rights in the Indian subcontinent, we're excited to bring the tournament to viewers in multiple languages, ensuring that fans can experience the thrill of one of the biggest events in football."
Rajesh also emphasized the attractiveness of UEFA Euro tournaments to both advertisers and viewers in India. He highlighted the success of the broadcast of UEFA Euro 2020 on Sony Sports Network, which garnered significantly higher viewership impressions compared to UEFA Euro 2016. Over 65 brands associated with the network for the prestigious tournament across their linear and digital platforms, demonstrating the strong appeal of marquee UEFA events.
The extended partnership further bolsters Sony Sports Network's football portfolio, solidifying its position as the premier destination for European football in India. The network's commitment to providing comprehensive coverage and expanding their viewership base is set to create an unparalleled football viewing experience for fans in the region.
With the extended partnership between Sony Sports Network and UEFA, football enthusiasts across the Indian subcontinent can eagerly anticipate immersive coverage of the most prestigious UEFA tournaments, showcasing the best of European national team football.
In conclusion, the extension of Sony Sports Network's partnership with UEFA signifies a continued commitment to delivering top-quality football coverage to viewers across the Indian subcontinent. With exclusive media rights for UEFA national team competitions until 2028, Sony Sports Network solidifies its position as the premier destination for European football in the region. Football enthusiasts can look forward to an immersive and extensive viewing experience, showcasing the best of UEFA's prestigious tournaments.
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