The fastest growing brand in the stop according to brand value growth rate for some perspective if put 100 inWhat was so scary about Tesla’s ideas? Decoded right now is actuallytesla in 2010 it would be worth 19 000 now they've managed to do all this with just 70 000 employees which might sound like a lot it is tiny when compared to 360 000 or something like 670 thousand right the next five facts are all about money we've got 90 seconds on the clock let's go the most expensive tester in the world not fifty
they even hit profitability is becausethousand dollars or a hundred thousand dollars but in fact three hundred thousand it's a custom version of their model s with actual gold plating all around both the outside and the inside of the car 23 even though tesla is growing really quickly their costs are so high that 2020 was the first full year that they actually made a profit and even then it was only 720 million us dollars not even a sliver of the 50 billion that apple made what an amazing day it gets murkier because the only reason they received 1.6 billion dollars in
very really has a very colorful history
regulatory credits which are basically grants from governments to encourage the production of low-emission vehicles but something i was even more surprised by is that tesla was nearly bought out by google for 11 billion was having a really rough time it literally got to the stage where the contracts were ready both companies were about to press the trigger but then tesla all of a sudden started doing really well and one day just decided actually we're good but most interesting of all this guy famously takes a grand total of zero dollars as his salary he seems to be doing all right though but let's talk about actually because this guy has a

that's what i was going to say so even though he is the current and believed by many to be the founder tesla was actually co-founded by two people called mark and martin came in later as an early investor in fact never wanted to be the he was already working an 80 Hour work week at his other company when he got involved he just saw it as a massive faff he only ended up agreeing to be when he felt like there was no other option but actually yeah let's look at musk's other companies because as well as tesla which makes electric cars he also owns whose mission is multi-planet colonization to save our species who's trying to implant wireless brain computer interfaces us and who well they dig holes in
the ground as well as other ventures he's actually been so successful with
headlines it worked and i find it these projects that he is only the second man in the history of to take three separate companies to over one billion dollar valuations and no doubt at least some part of the success boils down to how he just does things like this boring company they dig holes yes they actually have a huge vision to dig enough transportation tunnels that they can end traffic on the roads but do you want to know what the trigger point was for him to start this enormous venture he just got stuck in traffic one time he tweeted that traffic is driving me nuts going to build a tunnel boring machine and just start digging an hour after this he'd named the company and then an hour after that he replied to his own tweet saying i am actually going to do almost impulsive attitude he has things combined with an almost limitless budget leads to some genuinely bizarre outcomes like how in 2018 his boring company released a flamethrower i think the goal was to just do something crazy to get
no other reason than just the fun of
like how he's named one of his sons which he's admitted to being based on professor from x-men or more controversially his most recent son well this the name is a combination of a bunch of things that him and his partner are just fond of like their favorite aircraft it's pronounced x-a-12
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